Turnitin vs Unicheck:Which is more popular by branded search?
In August 2026, Turnitin had more branded searches than Unicheck among plagiarism checkers worldwide. Turnitin was estimated to have 1.5M branded searches compared to Unicheck’s 2.4K, and held a 71.9% Share of Search versus Unicheck’s 0.12%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Turnitin or Unicheck?
Compare the tools that check work for copied text. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Turnitin, Unicheck. The figures are in the table below the chart.
View monthly share of search table
| Month | Turnitin | Scribbr | Copyleaks | PlagScan | Unicheck |
|---|---|---|---|---|---|
| Oct 2025 | 67.1% | 24.5% | 7.4% | 0.81% | 0.24% |
| Nov 2025 | 74.1% | 18.2% | 6.7% | 0.73% | 0.33% |
| Dec 2025 | 71.1% | 21.4% | 6.4% | 0.86% | 0.31% |
| Jan 2026 | 66.8% | 24.6% | 7.3% | 0.99% | 0.24% |
| Feb 2026 | 65.8% | 24.2% | 8.8% | 0.97% | 0.24% |
| Mar 2026 | 66% | 24.2% | 8.9% | 0.65% | 0.24% |
| Apr 2026 | 71.8% | 17.6% | 9.6% | 0.58% | 0.32% |
| May 2026 | 73.1% | 18% | 8% | 0.59% | 0.32% |
| Jun 2026 | 75.7% | 15.2% | 8.3% | 0.61% | 0.18% |
| Jul 2026 | 74.3% | 14.9% | 10% | 0.73% | 0.14% |
| Aug 2026 | 71.9% | 17.6% | 9.6% | 0.71% | 0.12% |
| Sep 2026 | — | — | — | — | — |
How has the Turnitin and Unicheck comparison changed over the last 12 months?
3 findings
- Turnitin was ahead of Unicheck in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Turnitin’s estimated Share of Search among plagiarism checkers worldwide moved from 67.1% to 71.9%, and its estimated monthly branded searches moved from 2.7M to 1.5M.
- Across the 11 months ending August 2026, Unicheck’s estimated Share of Search among plagiarism checkers worldwide moved from 0.24% to 0.12%, and its estimated monthly branded searches moved from 9.9K to 2.4K.
How did search popularity change for plagiarism checkers worldwide in August 2026?
2 changes
In August 2026, Turnitin lost estimated Share of Search among plagiarism checkers worldwide, from 74.3% to 71.9%.
Estimated monthly branded searches for Unicheck worldwide fell 75.8% over 11 measured months, from 9.9K to 2.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Turnitin’s and Unicheck’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.