Brandwave

Quetext vs Turnitin:Which is more popular?

In September 2026, Turnitin had more branded searches than Quetext among plagiarism checkers worldwide. Turnitin had about 2.2 million branded searches, while Quetext had 33,100. Turnitin made up 27.7% of all plagiarism checker searches we track, and Quetext accounted for 0.41%. When we asked ChatGPT and Google AI Overviews about plagiarism checkers, Quetext appeared in four of the five answers and Turnitin in three. Quetext and Turnitin were each mentioned first in two of the four answers that named either.

Among plagiarism checkers worldwide in September 2026

Who do people search for more?

Turnitin, about 68 searches for every 1 for Quetext

Turnitin 2.2M searchesQuetext 33.1K searches

Who does AI mention more?

Quetext, mentioned in 4 of 5 answers, Turnitin in 3

Quetext in 4 of 5Turnitin in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Quetext first in 2Turnitin first in 2

Follow Quetext vs Turnitin and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top plagiarism checkers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Quetext was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Turnitin was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Quetext and Turnitin were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scribbr1st
  2. Grammarly2nd
  3. Quetext3rd
  4. Copyleaks4th
  5. Turnitin5th
  6. PlagScan–
  7. Unicheck–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scribbr5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Grammarly4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Quetext4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Turnitin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Copyleaks3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PlagScan0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Unicheck0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about plagiarism checkers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Quetext or Turnitin more popular in search?

This chart shows how often people search Google for Quetext and Turnitin by name. Each line represents a brand's share of searches for all seven plagiarism checkers we track, month by month, from English-language searches worldwide.

Quetext and Turnitin among plagiarism checkers worldwide, by month

Share of searches by month for Turnitin, Quetext. The figures are in the table below the chart.

View monthly share of searches table
MonthGrammarlyTurnitinScribbrCopyleaksQuetextPlagScanUnicheck
Oct 202564.4%23.6%8.6%2.6%0.43%0.29%0.09%
Nov 202557.2%31.3%7.7%2.8%0.57%0.31%0.14%
Dec 202561%27.3%8.2%2.5%0.49%0.33%0.12%
Jan 202664.3%23.5%8.7%2.6%0.43%0.35%0.08%
Feb 202668.5%20.5%7.5%2.8%0.37%0.3%0.07%
Mar 202664.1%23.4%8.6%3.2%0.42%0.23%0.08%
Apr 202661.3%27.4%6.7%3.7%0.5%0.22%0.12%
May 202656.8%31.1%7.6%3.4%0.56%0.25%0.14%
Jun 202652.8%35.3%7.1%3.9%0.52%0.29%0.09%
Jul 202662.1%27.8%5.6%3.7%0.5%0.27%0.05%
Aug 202665.9%24.2%5.9%3.2%0.44%0.24%0.04%
Sep 202661.8%27.7%6.8%3%0.41%0.18%0.07%

How has the Quetext and Turnitin comparison changed over the last 12 months?

3 findings
  • Turnitin was ahead of Quetext in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Quetext’s share of searches among plagiarism checkers worldwide moved from 0.43% to 0.41%, and its estimated monthly branded searches moved from 49.5K to 33.1K.
  • Across the 12 months ending September 2026, Turnitin’s share of searches among plagiarism checkers worldwide moved from 23.6% to 27.7%, and its estimated monthly branded searches moved from 2.7M to 2.2M.

How did search popularity change for plagiarism checkers worldwide in September 2026?

2 changes
  1. In September 2026, Turnitin gained share of searches among plagiarism checkers worldwide, from 24.2% to 27.7%.

  2. Estimated monthly branded searches for Quetext worldwide fell 33.1% over 12 measured months, from 49.5K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Quetext’s and Turnitin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Quetext

1 branded search term

  • quetext

Turnitin

1 branded search term

  • turnitin

How the Brand Demand Index is measured

Other head-to-heads among plagiarism checkers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.