How popular isTray in search?
In August 2026, there were an estimated 1K branded searches for Tray worldwide which is down 58.3% over the last 11 months. Tray holds 0.05% estimated Share of Search among integration platform as a service worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which integration platform as a service compete with Tray?
Share of Search by month for n8n, Zapier, Make, Workato, Tray. The figures are in the table below the chart.
View monthly share of search table
| Month | n8n | Zapier | Make | Workato | Tray |
|---|---|---|---|---|---|
| Oct 2025 | 73.9% | 22.3% | 2.5% | 1.3% | 0.06% |
| Nov 2025 | 72.9% | 22% | 3.5% | 1.6% | 0.06% |
| Dec 2025 | 73% | 21.9% | 3.5% | 1.6% | 0.06% |
| Jan 2026 | 73.3% | 21.9% | 3.5% | 1.3% | 0.05% |
| Feb 2026 | 68.9% | 25.2% | 4% | 1.8% | 0.06% |
| Mar 2026 | 69.5% | 25.5% | 3.4% | 1.5% | 0.05% |
| Apr 2026 | 68.8% | 25.2% | 4.1% | 1.8% | 0.06% |
| May 2026 | 68.5% | 25.2% | 4.8% | 1.5% | 0.05% |
| Jun 2026 | 67.8% | 24.8% | 5.6% | 1.8% | 0.06% |
| Jul 2026 | 68.6% | 24.9% | 4.7% | 1.8% | 0.06% |
| Aug 2026 | 64.2% | 28.3% | 5.4% | 2% | 0.05% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 64.2% | 1.3M | -17.9% | -4.3 points | |
| 2, held 2nd | 28.3% | 568K | -0.26% | +3.4 points | |
| 3, held 3rd | 5.4% | 108K | -0.1% | +0.7 points | |
| 4, held 4th | 2% | 40.5K | 0% | +0.2 points | |
| 5, held 5th | 0.05% | 1K | -23.1% | 0 points |
1.
n8n64.2%
Held 1st. 1.3M estimated branded searches, -17.9% vs prior month. Share -4.3 points.
2.
Zapier
28.3%
Held 2nd. 568K estimated branded searches, -0.26% vs prior month. Share +3.4 points.
3.
Make5.4%
Held 3rd. 108K estimated branded searches, -0.1% vs prior month. Share +0.7 points.
4.
Workato2%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Tray0.05%
Held 5th. 1K estimated branded searches, -23.1% vs prior month. Share 0 points.
Compare search popularity between Tray and its closest rivals
How has branded search demand for Tray changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Tray worldwide fell from 2.4K to 1K.
- Across the 11 months ending August 2026, Tray’s estimated Share of Search among integration platform as a service worldwide held steady, from 0.06% to 0.05%.
How did search popularity change for integration platform as a service worldwide in August 2026?
5 changes
In August 2026, Zapier gained estimated Share of Search among integration platform as a service worldwide, from 24.9% to 28.3%.
In August 2026, Make gained estimated Share of Search among integration platform as a service worldwide, from 4.7% to 5.4%.
In August 2026, n8n lost estimated Share of Search among integration platform as a service worldwide, from 68.6% to 64.2%.
Workato’s estimated Share of Search among integration platform as a service worldwide has gained ground for 3 months in a row, from 1.5% to 2% in August 2026.
Estimated monthly branded searches for Tray worldwide fell 58.3% over 11 measured months, from 2.4K to 1K in August 2026.
How is Tray measured?
Brandwave collects information about searches that people make online using Tray’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tray ai
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Is Tray your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.