How popular isToluna?
In October 2026, people searched for Toluna by name about 165,000 times worldwide, a 32.9% decrease from the previous year. These searches made up 6.8% of all global paid survey site searches, placing Toluna sixth out of nine sites. When we asked both ChatGPT and Google AI Overviews about paid survey sites, Toluna did not appear in any of the answers.
Toluna is the sixth most searched of 9 competitors and not named in the AI answers we collected.
FreecashShare of searches 34.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
SwagbucksShare of searches 22.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Prime OpinionShare of searches 10.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
ySenseShare of searches 8.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
TolunaShare of searches 6.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top paid survey sites in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Toluna did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Swagbucks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Survey Junkie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Prime Opinion2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
InboxDollars1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Branded Surveys1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PrizeRebel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Freecash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ySense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Toluna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about paid survey sites
5 answers
Asked ChatGPT
“What are the best paid survey sites?”
Asked ChatGPT
“Which survey sites actually pay out?”
Asked ChatGPT
“What's the best app for earning money from surveys?”
Searched Google, AI Overview
“paid surveys”
Searched Google, AI Overview
“online surveys for money”
Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.
How often do people search for Toluna compared with other paid survey sites worldwide?
Share of searches by month for Freecash, Swagbucks, Prime Opinion, ySense, InboxDollars, Toluna, Branded Surveys, Survey Junkie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Freecash | Swagbucks | Prime Opinion | ySense | InboxDollars | Toluna | Branded Surveys | Survey Junkie | PrizeRebel |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 30.4% | 25% | 7.5% | 9.2% | 9.2% | 7.5% | 5% | 5% | 1.2% |
| Dec 2025 | 25.3% | 30.8% | 6.2% | 9.3% | 9.3% | 7.6% | 5.1% | 5.1% | 1.5% |
| Jan 2026 | 28.6% | 28.6% | 5.8% | 8.6% | 10.5% | 7% | 4.7% | 4.7% | 1.4% |
| Feb 2026 | 32.2% | 26.5% | 6.5% | 7.9% | 7.9% | 7.9% | 5.3% | 4.4% | 1.3% |
| Mar 2026 | 31.6% | 26% | 6.3% | 9.5% | 7.8% | 7.8% | 5.2% | 4.3% | 1.6% |
| Apr 2026 | 37.2% | 25.1% | 6.1% | 7.5% | 7.5% | 6.1% | 5% | 4.1% | 1.2% |
| May 2026 | 37.7% | 25.5% | 6.2% | 7.6% | 6.2% | 6.2% | 5.1% | 4.2% | 1.3% |
| Jun 2026 | 35.7% | 24% | 7.2% | 8.8% | 5.9% | 7.2% | 5.9% | 3.9% | 1.4% |
| Jul 2026 | 34.6% | 23.3% | 8.5% | 8.5% | 7% | 7% | 5.7% | 3.8% | 1.7% |
| Aug 2026 | 35% | 23.6% | 8.6% | 8.6% | 7% | 5.8% | 5.8% | 3.9% | 1.7% |
| Sep 2026 | 33% | 22% | 9.9% | 8% | 8% | 8% | 5.4% | 3.6% | 2% |
| Oct 2026 | 34.1% | 22.8% | 10.2% | 8.3% | 6.8% | 6.8% | 5.6% | 3.7% | 1.7% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34.1% | 823K | 0% | +1.1 points | |
| 2, held 2nd | 22.8% | 550K | 0% | +0.7 points | |
| 3, held 3rd | 10.2% | 246K | 0% | +0.3 points | |
| 4, moved from 6th to 4th | 8.3% | 201K | 0% | +0.3 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | InboxDollarsProdege | 6.8% | 165K | -17.9% | -1.2 pointsmoved from 4th to 5th |
| 6, moved from 5th to 6th | 6.8% | 165K | -17.9% | -1.2 pointsmoved from 5th to 6th | |
| 7, held 7th | 5.6% | 135K | 0% | +0.2 points | |
| 8, held 8th | 3.7% | 90.5K | 0% | +0.1 points | |
| 9, held 9th | 1.7% | 40.5K | -18.2% | -0.3 points |
1.
Freecash34.1%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share +1.1 points.
22.8%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.7 points.
10.2%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
ySense8.3%
Moved from 6th to 4th. 201K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.8%
Moved from 4th to 5th. 165K estimated branded searches, -17.9% vs prior month. Share -1.2 points.
6.
Toluna6.8%
Moved from 5th to 6th. 165K estimated branded searches, -17.9% vs prior month. Share -1.2 points.
5.6%
Held 7th. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.7%
Held 8th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
1.7%
Held 9th. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
Compare popularity between Toluna and its closest rivals
Every comparison with Toluna
8 comparisons
How has branded search demand for Toluna changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Toluna worldwide fell from 246K to 165K.
- Across the 12 months ending October 2026, Toluna’s share of searches among paid survey sites worldwide decreased from 7.5% to 6.8%.
- Across the 12 months ending October 2026, Toluna’s share of searches among paid survey sites worldwide peaked at 8% in September 2026 and was lowest at 5.8% in August 2026.
How did search popularity change for paid survey sites worldwide in October 2026?
6 changes
In October 2026, Freecash gained share of searches among paid survey sites worldwide, from 33% to 34.1%.
In October 2026, Swagbucks gained share of searches among paid survey sites worldwide, from 22% to 22.8%.
In October 2026, InboxDollars lost share of searches among paid survey sites worldwide, from 8% to 6.8%.
In October 2026, Toluna lost share of searches among paid survey sites worldwide, from 8% to 6.8%.
Prime Opinion’s share of searches among paid survey sites worldwide has gained ground for 3 months in a row, from 8.5% to 10.2% in October 2026.
In October 2026, ySense rose from 6th to 4th among paid survey sites worldwide.
How are Toluna’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Toluna’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- toluna
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Is Toluna your brand?
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