Branded Surveys vs Toluna:Which is more popular?
In October 2026, Toluna had more branded searches than Branded Surveys among paid survey sites worldwide. Toluna had about 165,000 branded searches, while Branded Surveys had 135,000. Toluna made up 6.8% of all paid survey site searches we track, and Branded Surveys accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about paid survey sites, Branded Surveys appeared in one of the five answers and Toluna in none.
Who do people search for more?
Toluna, about 22% more searches than Branded Surveys
Who does AI mention more?
Branded Surveys, mentioned in 1 of 5 answers, Toluna in 0
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Top paid survey sites in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Branded Surveys was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Toluna did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Swagbucks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Survey Junkie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Prime Opinion2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
InboxDollars1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Branded Surveys1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PrizeRebel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Freecash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ySense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Toluna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about paid survey sites
5 answers
Asked ChatGPT
“What are the best paid survey sites?”
Asked ChatGPT
“Which survey sites actually pay out?”
Asked ChatGPT
“What's the best app for earning money from surveys?”
Searched Google, AI Overview
“paid surveys”
Searched Google, AI Overview
“online surveys for money”
Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.
Is Branded Surveys or Toluna more popular in search?
This chart shows how often people search Google for Branded Surveys and Toluna by name. Each line represents a brand's share of searches for all nine paid survey sites we track, month by month, from English-language searches worldwide.
Share of searches by month for Toluna, Branded Surveys. The figures are in the table below the chart.
View monthly share of searches table
| Month | Freecash | Swagbucks | Prime Opinion | ySense | InboxDollars | Toluna | Branded Surveys | Survey Junkie | PrizeRebel |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 30.4% | 25% | 7.5% | 9.2% | 9.2% | 7.5% | 5% | 5% | 1.2% |
| Dec 2025 | 25.3% | 30.8% | 6.2% | 9.3% | 9.3% | 7.6% | 5.1% | 5.1% | 1.5% |
| Jan 2026 | 28.6% | 28.6% | 5.8% | 8.6% | 10.5% | 7% | 4.7% | 4.7% | 1.4% |
| Feb 2026 | 32.2% | 26.5% | 6.5% | 7.9% | 7.9% | 7.9% | 5.3% | 4.4% | 1.3% |
| Mar 2026 | 31.6% | 26% | 6.3% | 9.5% | 7.8% | 7.8% | 5.2% | 4.3% | 1.6% |
| Apr 2026 | 37.2% | 25.1% | 6.1% | 7.5% | 7.5% | 6.1% | 5% | 4.1% | 1.2% |
| May 2026 | 37.7% | 25.5% | 6.2% | 7.6% | 6.2% | 6.2% | 5.1% | 4.2% | 1.3% |
| Jun 2026 | 35.7% | 24% | 7.2% | 8.8% | 5.9% | 7.2% | 5.9% | 3.9% | 1.4% |
| Jul 2026 | 34.6% | 23.3% | 8.5% | 8.5% | 7% | 7% | 5.7% | 3.8% | 1.7% |
| Aug 2026 | 35% | 23.6% | 8.6% | 8.6% | 7% | 5.8% | 5.8% | 3.9% | 1.7% |
| Sep 2026 | 33% | 22% | 9.9% | 8% | 8% | 8% | 5.4% | 3.6% | 2% |
| Oct 2026 | 34.1% | 22.8% | 10.2% | 8.3% | 6.8% | 6.8% | 5.6% | 3.7% | 1.7% |
How has branded search for Branded Surveys and Toluna changed worldwide over the last 12 months?
3 findings
- Toluna was ahead of Branded Surveys in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Branded Surveys’ share of searches among paid survey sites worldwide moved from 5% to 5.6%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending October 2026, Toluna’s share of searches among paid survey sites worldwide moved from 7.5% to 6.8%, and its estimated monthly branded searches moved from 246K to 165K.
How did search popularity change for paid survey sites worldwide in October 2026?
2 changes
In October 2026, Toluna lost share of searches among paid survey sites worldwide, from 8% to 6.8%.
Estimated monthly branded searches for Branded Surveys worldwide fell 18.2% over 12 measured months, from 165K to 135K in October 2026.
How are Branded Surveys’ and Toluna’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Branded Surveys’ and Toluna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Branded Surveys
1 branded search term
- branded surveys
Toluna
1 branded search term
- toluna
Other head-to-heads among paid survey sites
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