Brandwave

InboxDollars vs Toluna:Which is more popular?

In October 2026, InboxDollars and Toluna were level in searches among paid survey sites worldwide, with an estimated 165K branded searches each, at 6.8% of the total each. When we asked ChatGPT and Google AI Overviews about paid survey sites, InboxDollars appeared in one of the five answers and Toluna in none.

Among paid survey sites worldwide in October 2026

Who do people search for more?

InboxDollars and Toluna are searched for about as often as each other.

InboxDollars 165K searchesToluna 165K searches

Who does AI mention more?

InboxDollars, mentioned in 1 of 5 answers, Toluna in 0

InboxDollars in 1 of 5Toluna in 0 of 5

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Top paid survey sites in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, InboxDollars was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Toluna did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Survey Junkie1st
  2. Swagbucks2nd
  3. InboxDollars3rd
  4. Prime Opinion4th
  5. PrizeRebel5th
  6. Branded Surveys6th
  7. Freecash–
  8. ySense–
  9. Toluna–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Swagbucks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Survey Junkie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prime Opinion2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • InboxDollars1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Branded Surveys1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PrizeRebel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Freecash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ySense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toluna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about paid survey sites

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.

Is InboxDollars or Toluna more popular in search?

This chart shows how often people search Google for InboxDollars and Toluna by name. Each line represents a brand's share of searches for all nine paid survey sites we track, month by month, from English-language searches worldwide.

InboxDollars and Toluna among paid survey sites worldwide, by month

Share of searches by month for InboxDollars, Toluna. The figures are in the table below the chart.

View monthly share of searches table
MonthFreecashSwagbucksPrime OpinionySenseInboxDollarsTolunaBranded SurveysSurvey JunkiePrizeRebel
Nov 202530.4%25%7.5%9.2%9.2%7.5%5%5%1.2%
Dec 202525.3%30.8%6.2%9.3%9.3%7.6%5.1%5.1%1.5%
Jan 202628.6%28.6%5.8%8.6%10.5%7%4.7%4.7%1.4%
Feb 202632.2%26.5%6.5%7.9%7.9%7.9%5.3%4.4%1.3%
Mar 202631.6%26%6.3%9.5%7.8%7.8%5.2%4.3%1.6%
Apr 202637.2%25.1%6.1%7.5%7.5%6.1%5%4.1%1.2%
May 202637.7%25.5%6.2%7.6%6.2%6.2%5.1%4.2%1.3%
Jun 202635.7%24%7.2%8.8%5.9%7.2%5.9%3.9%1.4%
Jul 202634.6%23.3%8.5%8.5%7%7%5.7%3.8%1.7%
Aug 202635%23.6%8.6%8.6%7%5.8%5.8%3.9%1.7%
Sep 202633%22%9.9%8%8%8%5.4%3.6%2%
Oct 202634.1%22.8%10.2%8.3%6.8%6.8%5.6%3.7%1.7%

How has branded search for InboxDollars and Toluna changed worldwide over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending October 2026: Toluna took it in June 2026, InboxDollars took it in August 2026.
  • Across the 12 months ending October 2026, InboxDollars’ share of searches among paid survey sites worldwide moved from 9.2% to 6.8%, and its estimated monthly branded searches moved from 301K to 165K.
  • Across the 12 months ending October 2026, Toluna’s share of searches among paid survey sites worldwide moved from 7.5% to 6.8%, and its estimated monthly branded searches moved from 246K to 165K.

How did search popularity change for paid survey sites worldwide in October 2026?

2 changes
  1. In October 2026, InboxDollars lost share of searches among paid survey sites worldwide, from 8% to 6.8%.

  2. In October 2026, Toluna lost share of searches among paid survey sites worldwide, from 8% to 6.8%.

How are InboxDollars’ and Toluna’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using InboxDollars’ and Toluna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

InboxDollars

1 branded search term

  • inboxdollars

Toluna

1 branded search term

  • toluna

How the Brand Demand Index is measured

Other head-to-heads among paid survey sites

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