Prime Opinion vs Toluna:Which is more popular?
In October 2026, Prime Opinion had more branded searches than Toluna among paid survey sites worldwide. Prime Opinion had about 246,000 branded searches, while Toluna had 165,000. Prime Opinion made up 10.2% of all paid survey site searches we track, and Toluna accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about paid survey sites, Prime Opinion appeared in two of the five answers and Toluna in none.
Who do people search for more?
Prime Opinion, about 49% more searches than Toluna
Who does AI mention more?
Prime Opinion, mentioned in 2 of 5 answers, Toluna in 0
Who does AI recommend more?
Prime Opinion, the only one of the two named
Follow Prime Opinion vs Toluna and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top paid survey sites in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Prime Opinion was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Toluna did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Swagbucks5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Survey Junkie5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Prime Opinion2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
InboxDollars1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Branded Surveys1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
PrizeRebel1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Freecash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ySense0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Toluna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about paid survey sites
5 answers
Asked ChatGPT
“What are the best paid survey sites?”
Asked ChatGPT
“Which survey sites actually pay out?”
Asked ChatGPT
“What's the best app for earning money from surveys?”
Searched Google, AI Overview
“paid surveys”
Searched Google, AI Overview
“online surveys for money”
Brands are shown in the order each answer named them. The survey took place in the United States on October 28, 2026.
Is Prime Opinion or Toluna more popular in search?
This chart shows how often people search Google for Prime Opinion and Toluna by name. Each line represents a brand's share of searches for all nine paid survey sites we track, month by month, from English-language searches worldwide.
Share of searches by month for Prime Opinion, Toluna. The figures are in the table below the chart.
View monthly share of searches table
| Month | Freecash | Swagbucks | Prime Opinion | ySense | InboxDollars | Toluna | Branded Surveys | Survey Junkie | PrizeRebel |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 30.4% | 25% | 7.5% | 9.2% | 9.2% | 7.5% | 5% | 5% | 1.2% |
| Dec 2025 | 25.3% | 30.8% | 6.2% | 9.3% | 9.3% | 7.6% | 5.1% | 5.1% | 1.5% |
| Jan 2026 | 28.6% | 28.6% | 5.8% | 8.6% | 10.5% | 7% | 4.7% | 4.7% | 1.4% |
| Feb 2026 | 32.2% | 26.5% | 6.5% | 7.9% | 7.9% | 7.9% | 5.3% | 4.4% | 1.3% |
| Mar 2026 | 31.6% | 26% | 6.3% | 9.5% | 7.8% | 7.8% | 5.2% | 4.3% | 1.6% |
| Apr 2026 | 37.2% | 25.1% | 6.1% | 7.5% | 7.5% | 6.1% | 5% | 4.1% | 1.2% |
| May 2026 | 37.7% | 25.5% | 6.2% | 7.6% | 6.2% | 6.2% | 5.1% | 4.2% | 1.3% |
| Jun 2026 | 35.7% | 24% | 7.2% | 8.8% | 5.9% | 7.2% | 5.9% | 3.9% | 1.4% |
| Jul 2026 | 34.6% | 23.3% | 8.5% | 8.5% | 7% | 7% | 5.7% | 3.8% | 1.7% |
| Aug 2026 | 35% | 23.6% | 8.6% | 8.6% | 7% | 5.8% | 5.8% | 3.9% | 1.7% |
| Sep 2026 | 33% | 22% | 9.9% | 8% | 8% | 8% | 5.4% | 3.6% | 2% |
| Oct 2026 | 34.1% | 22.8% | 10.2% | 8.3% | 6.8% | 6.8% | 5.6% | 3.7% | 1.7% |
How has branded search for Prime Opinion and Toluna changed worldwide over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: Prime Opinion took it in July 2026.
- Across the 12 months ending October 2026, Prime Opinion’s share of searches among paid survey sites worldwide moved from 7.5% to 10.2%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending October 2026, Toluna’s share of searches among paid survey sites worldwide moved from 7.5% to 6.8%, and its estimated monthly branded searches moved from 246K to 165K.
How did search popularity change for paid survey sites worldwide in October 2026?
2 changes
In October 2026, Toluna lost share of searches among paid survey sites worldwide, from 8% to 6.8%.
Prime Opinion’s share of searches among paid survey sites worldwide has gained ground for 3 months in a row, from 8.5% to 10.2% in October 2026.
How are Prime Opinion’s and Toluna’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Prime Opinion’s and Toluna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Prime Opinion
1 branded search term
- prime opinion
Toluna
1 branded search term
- toluna
Other head-to-heads among paid survey sites
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.