Brandwave

How popular isTolstoy in search?

In August 2026, there were an estimated 70 branded searches for Tolstoy worldwide which is down 22.2% over the last 11 months. Tolstoy holds 1.4% estimated Share of Search among shoppable video platforms worldwide and is ranked 5th of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Bambuser70%
  2. Videowise20.2%
  3. Quinn5.6%
  4. eStreamly2.9%
  5. Tolstoy1.4%
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Which shoppable video platforms compete with Tolstoy?

Tolstoy against shoppable video platforms worldwide, by month

Share of Search by month for Bambuser, Videowise, Quinn, eStreamly, Tolstoy. The figures are in the table below the chart.

View monthly share of search table
MonthBambuserVideowiseQuinneStreamlyTolstoy
Oct 202574.3%17.6%4.1%2.7%1.4%
Nov 202571.7%20.9%4%2%1.5%
Dec 202570.3%19.5%5.8%2.4%1.9%
Jan 202671.1%21%4%2%1.8%
Feb 202667.1%25.1%3.1%2.4%2.2%
Mar 202672.7%20%3.2%2.6%1.5%
Apr 202670.2%22.2%3.7%2.5%1.3%
May 202672.3%20.8%3.2%2.5%1.3%
Jun 202668.9%21.6%5.8%2.3%1.5%
Jul 202663.8%26.2%5.4%3.2%1.4%
Aug 202670%20.2%5.6%2.9%1.4%
Sep 2026—————
  1. held 1st · 3.4K estimated branded searches · +20.6% vs prior month · +6.2 points

  2. 2.Videowise

    20.2%

    held 2nd · 980 estimated branded searches · -15.5% vs prior month · -6.1 points

  3. 3.Quinn

    5.6%

    held 3rd · 270 estimated branded searches · +12.5% vs prior month · +0.1 points

  4. 4.eStreamly

    2.9%

    held 4th · 140 estimated branded searches · 0% vs prior month · -0.3 points

  5. 5.Tolstoy

    1.4%

    held 5th · 70 estimated branded searches · +16.7% vs prior month · +0.1 points

Compare search popularity between Tolstoy and its closest rivals

How has branded search demand for Tolstoy changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tolstoy worldwide fell from 90 to 70.
  • Across the 11 months ending August 2026, Tolstoy’s estimated Share of Search among shoppable video platforms worldwide held steady at 1.4%.

How did search popularity change for shoppable video platforms worldwide in August 2026?

  1. In August 2026, Bambuser gained estimated Share of Search among shoppable video platforms worldwide, from 63.8% to 70%.

  2. In August 2026, Videowise lost estimated Share of Search among shoppable video platforms worldwide, from 26.2% to 20.2%.

  3. Estimated monthly branded searches for Tolstoy worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.

  4. Estimated monthly branded searches for eStreamly worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

How is Tolstoy measured?

Brandwave collects information about searches that people make online using Tolstoy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • gotolstoy.com
  • tolstoy shoppable video
  • tolstoy video commerce

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How the Brand Demand Index is measured

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Is Tolstoy your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.