Tolstoy vs Videowise:Which is more popular by branded search?
In August 2026, Videowise had more branded searches than Tolstoy among shoppable video platforms worldwide. Videowise was estimated to have 980 branded searches compared to Tolstoy’s 70, and held a 20.2% Share of Search versus Tolstoy’s 1.4%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Tolstoy or Videowise?
Compare platforms that turn product and creator videos into interactive shopping experiences. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Videowise, Tolstoy. The figures are in the table below the chart.
View monthly share of search table
| Month | Bambuser | Videowise | Quinn | eStreamly | Tolstoy |
|---|---|---|---|---|---|
| Oct 2025 | 74.3% | 17.6% | 4.1% | 2.7% | 1.4% |
| Nov 2025 | 71.7% | 20.9% | 4% | 2% | 1.5% |
| Dec 2025 | 70.3% | 19.5% | 5.8% | 2.4% | 1.9% |
| Jan 2026 | 71.1% | 21% | 4% | 2% | 1.8% |
| Feb 2026 | 67.1% | 25.1% | 3.1% | 2.4% | 2.2% |
| Mar 2026 | 72.7% | 20% | 3.2% | 2.6% | 1.5% |
| Apr 2026 | 70.2% | 22.2% | 3.7% | 2.5% | 1.3% |
| May 2026 | 72.3% | 20.8% | 3.2% | 2.5% | 1.3% |
| Jun 2026 | 68.9% | 21.6% | 5.8% | 2.3% | 1.5% |
| Jul 2026 | 63.8% | 26.2% | 5.4% | 3.2% | 1.4% |
| Aug 2026 | 70% | 20.2% | 5.6% | 2.9% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Tolstoy and Videowise comparison changed over the last 12 months?
3 findings
- Videowise was ahead of Tolstoy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Tolstoy’s estimated Share of Search among shoppable video platforms worldwide held steady at 1.4%, and its estimated monthly branded searches moved from 90 to 70.
- Across the 11 months ending August 2026, Videowise’s estimated Share of Search among shoppable video platforms worldwide moved from 17.6% to 20.2%, and its estimated monthly branded searches moved from 1.1K to 980.
How did search popularity change for shoppable video platforms worldwide in August 2026?
2 changes
In August 2026, Videowise lost estimated Share of Search among shoppable video platforms worldwide, from 26.2% to 20.2%.
Estimated monthly branded searches for Tolstoy worldwide fell 22.2% over 11 measured months, from 90 to 70 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Tolstoy’s and Videowise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.