Bambuser vs Whatmore:Which is more popular?
In September 2026, Whatmore had more branded searches than Bambuser among shoppable video platforms worldwide. Whatmore had about 27,100 branded searches, while Bambuser had 3,490. Whatmore made up 84.7% of all shoppable video platform searches we track, and Bambuser accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about shoppable video platforms, Whatmore appeared in three of the five answers and Bambuser in two. Whatmore was mentioned before Bambuser in every answer that named either.
Who do people search for more?
Whatmore, about 8 searches for every 1 for Bambuser
Who does AI mention more?
Whatmore, mentioned in 3 of 5 answers, Bambuser in 2
Who does AI recommend more?
Whatmore, named ahead of Bambuser in 3 of 3 answers
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Top shoppable video platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Whatmore was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bambuser was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Whatmore was listed before Bambuser in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Videowise4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tolstoy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Whatmore3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bambuser2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quinn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
eStreamly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shoppable video platforms
5 answers
Asked ChatGPT
“Which shoppable video platform should I use?”
Asked ChatGPT
“What are the best shoppable video platforms?”
Asked ChatGPT
“What's the best shoppable video platform for product videos?”
Searched Google, AI Overview
“shoppable video platform”
Searched Google, AI Overview
“interactive product video”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bambuser or Whatmore more popular in search?
This chart shows how often people search Google for Bambuser and Whatmore by name. Each line represents a brand's share of searches for all seven shoppable video platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Whatmore, Bambuser. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whatmore | Bambuser | Videowise | Quinn | eStreamly | Tolstoy |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.1% | 22.4% | 5.3% | 1.2% | 0.81% | 0.24% |
| Nov 2025 | 73.3% | 19.4% | 5.5% | 1.1% | 0.54% | 0.2% |
| Dec 2025 | 76.6% | 16.7% | 4.5% | 1.4% | 0.57% | 0.26% |
| Jan 2026 | 73.5% | 19.2% | 5.4% | 1.1% | 0.55% | 0.3% |
| Feb 2026 | 69.3% | 22.1% | 6.4% | 1% | 0.8% | 0.46% |
| Mar 2026 | 74.3% | 19.4% | 4.6% | 0.86% | 0.7% | 0.25% |
| Apr 2026 | 76.9% | 16.4% | 5% | 0.87% | 0.59% | 0.21% |
| May 2026 | 73.1% | 19.7% | 5.5% | 0.89% | 0.69% | 0.15% |
| Jun 2026 | 75.9% | 16.9% | 5.1% | 1.4% | 0.56% | 0.15% |
| Jul 2026 | 77.5% | 14.6% | 5.7% | 1.3% | 0.73% | 0.21% |
| Aug 2026 | 79.2% | 14.8% | 4.1% | 1.2% | 0.61% | 0.17% |
| Sep 2026 | 84.7% | 10.9% | 3.3% | 0.69% | 0.34% | 0.09% |
How has the Bambuser and Whatmore comparison changed over the last 12 months?
3 findings
- Whatmore was ahead of Bambuser in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bambuser’s share of searches among shoppable video platforms worldwide moved from 22.4% to 10.9%, and its estimated monthly branded searches moved from 4.7K to 3.5K.
- Across the 12 months ending September 2026, Whatmore’s share of searches among shoppable video platforms worldwide moved from 70.1% to 84.7%, and its estimated monthly branded searches moved from 14.8K to 27.1K.
How did search popularity change for shoppable video platforms worldwide in September 2026?
2 changes
In September 2026, Whatmore gained share of searches among shoppable video platforms worldwide, from 79.2% to 84.7%.
In September 2026, Bambuser lost share of searches among shoppable video platforms worldwide, from 14.8% to 10.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Bambuser’s and Whatmore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among shoppable video platforms
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