Tolstoy vs Whatmore:Which is more popular?
In September 2026, Whatmore had more branded searches than Tolstoy among shoppable video platforms worldwide. Whatmore had about 27,100 branded searches, while Tolstoy had 30. Whatmore made up 84.7% of all shoppable video platform searches we track, and Tolstoy accounted for 0.09%. When we asked ChatGPT and Google AI Overviews about shoppable video platforms, Tolstoy appeared in four of the five answers and Whatmore in three. Tolstoy was mentioned before Whatmore in three out of four answers.
Who do people search for more?
Whatmore, about 903 searches for every 1 for Tolstoy
Who does AI mention more?
Tolstoy, mentioned in 4 of 5 answers, Whatmore in 3
Who does AI recommend more?
Tolstoy, named ahead of Whatmore in 3 of 4 answers
Follow Tolstoy vs Whatmore and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top shoppable video platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tolstoy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Whatmore was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Tolstoy was listed before Whatmore in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Videowise4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Tolstoy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Whatmore3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bambuser2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Quinn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
eStreamly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shoppable video platforms
5 answers
Asked ChatGPT
“Which shoppable video platform should I use?”
Asked ChatGPT
“What are the best shoppable video platforms?”
Asked ChatGPT
“What's the best shoppable video platform for product videos?”
Searched Google, AI Overview
“shoppable video platform”
Searched Google, AI Overview
“interactive product video”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Tolstoy or Whatmore more popular in search?
This chart shows how often people search Google for Tolstoy and Whatmore by name. Each line represents a brand's share of searches for all seven shoppable video platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Whatmore, Tolstoy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Whatmore | Bambuser | Videowise | Quinn | eStreamly | Tolstoy |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.1% | 22.4% | 5.3% | 1.2% | 0.81% | 0.24% |
| Nov 2025 | 73.3% | 19.4% | 5.5% | 1.1% | 0.54% | 0.2% |
| Dec 2025 | 76.6% | 16.7% | 4.5% | 1.4% | 0.57% | 0.26% |
| Jan 2026 | 73.5% | 19.2% | 5.4% | 1.1% | 0.55% | 0.3% |
| Feb 2026 | 69.3% | 22.1% | 6.4% | 1% | 0.8% | 0.46% |
| Mar 2026 | 74.3% | 19.4% | 4.6% | 0.86% | 0.7% | 0.25% |
| Apr 2026 | 76.9% | 16.4% | 5% | 0.87% | 0.59% | 0.21% |
| May 2026 | 73.1% | 19.7% | 5.5% | 0.89% | 0.69% | 0.15% |
| Jun 2026 | 75.9% | 16.9% | 5.1% | 1.4% | 0.56% | 0.15% |
| Jul 2026 | 77.5% | 14.6% | 5.7% | 1.3% | 0.73% | 0.21% |
| Aug 2026 | 79.2% | 14.8% | 4.1% | 1.2% | 0.61% | 0.17% |
| Sep 2026 | 84.7% | 10.9% | 3.3% | 0.69% | 0.34% | 0.09% |
How has the Tolstoy and Whatmore comparison changed over the last 12 months?
3 findings
- Whatmore was ahead of Tolstoy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tolstoy’s share of searches among shoppable video platforms worldwide moved from 0.24% to 0.09%, and its estimated monthly branded searches moved from 50 to 30.
- Across the 12 months ending September 2026, Whatmore’s share of searches among shoppable video platforms worldwide moved from 70.1% to 84.7%, and its estimated monthly branded searches moved from 14.8K to 27.1K.
How did search popularity change for shoppable video platforms worldwide in September 2026?
2 changes
In September 2026, Whatmore gained share of searches among shoppable video platforms worldwide, from 79.2% to 84.7%.
Estimated monthly branded searches for Tolstoy worldwide fell 40% over 12 measured months, from 50 to 30 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Tolstoy’s and Whatmore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among shoppable video platforms
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.