How popular isThermalright?
In September 2026, people searched for Thermalright by name about 60,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 3.8% of all global CPU cooler brand searches, placing Thermalright seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about CPU cooler brands, Thermalright appeared in all answers and was the most recommended of the seven.
Thermalright is the seventh most searched of 7 competitors and the most recommended in AI answers.
CorsairShare of searches 52.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
ArcticShare of searches 12.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
NZXTShare of searches 10.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
be quiet!Share of searches 8.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
ThermalrightShare of searches 3.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top CPU cooler brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thermalright appeared in all five answers. Thermalright is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Thermalright1st
Noctua2nd- Arctic3rd
- be quiet!4th
- Corsair5th
- NZXT–
Cooler Master–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Arctic5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Noctua5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Thermalright5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Corsair3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- be quiet!3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- NZXT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Cooler Master0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about CPU cooler brands
5 answers
Asked ChatGPT
“Which CPU cooler brand should I buy?”
Asked ChatGPT
“What are the best CPU cooler brands?”
Asked ChatGPT
“What's the best CPU cooler brand for a gaming pc?”
Searched Google, AI Overview
“best cpu cooler”
Searched Google, AI Overview
“cpu cooler for gaming pc”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which CPU cooler brands compete with Thermalright?
Share of searches by month for Corsair, Arctic, NZXT, be quiet!, Noctua, Cooler Master, Thermalright. The figures are in the table below the chart.
View monthly share of searches table
| Month | Corsair | Arctic | NZXT | be quiet! | Noctua | Cooler Master | Thermalright |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 13.9% | 13.9% | 9.4% | 5.7% | 6.2% | 4.2% |
| Nov 2025 | 48% | 11.8% | 17.7% | 7.9% | 5.8% | 5.3% | 3.6% |
| Dec 2025 | 46.7% | 14.1% | 17.2% | 7.7% | 5.7% | 5.1% | 3.5% |
| Jan 2026 | 53.4% | 16.1% | 10.8% | 7.2% | 4.5% | 4.8% | 3.2% |
| Feb 2026 | 50.7% | 15.2% | 12.4% | 8.3% | 5.2% | 4.6% | 3.7% |
| Mar 2026 | 54.6% | 13.4% | 11% | 7.4% | 5.3% | 4.9% | 3.3% |
| Apr 2026 | 53.2% | 13% | 10.7% | 7.1% | 6.3% | 5.8% | 3.9% |
| May 2026 | 50.9% | 15.2% | 10.2% | 8.4% | 6% | 5.6% | 3.7% |
| Jun 2026 | 51.3% | 12.5% | 12.5% | 6.9% | 7.4% | 5.6% | 3.8% |
| Jul 2026 | 52.2% | 15.6% | 10.5% | 7% | 6.3% | 4.7% | 3.8% |
| Aug 2026 | 51.2% | 12.5% | 10.3% | 8.4% | 7.4% | 5.6% | 4.6% |
| Sep 2026 | 52.2% | 12.8% | 10.5% | 8.6% | 7.4% | 4.7% | 3.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.2% | 823K | 0% | +1 points | |
| 2, held 2nd | 12.8% | 201K | 0% | +0.3 points | |
| 3, held 3rd | 10.5% | 165K | 0% | +0.2 points | |
| 4, held 4th | 8.6% | 135K | 0% | +0.2 points | |
| 5, held 5th | 7.4% | 117K | -1.3% | +0.1 points | |
| 6, held 6th | 4.7% | 74K | -18.2% | -0.9 points | |
| 7, held 7th | 3.8% | 60.5K | -18.2% | -0.8 points |
1.
Corsair52.2%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share +1 points.
2.
Arctic12.8%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.
NZXT10.5%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.
8.6%
Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Noctua7.4%
Held 5th. 117K estimated branded searches, -1.3% vs prior month. Share +0.1 points.
4.7%
Held 6th. 74K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
3.8%
Held 7th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
Compare popularity between Thermalright and its closest rivals
Every comparison with Thermalright
6 comparisons
How has branded search demand for Thermalright changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Thermalright worldwide fell from 74K to 60.5K.
- Across the 12 months ending September 2026, Thermalright’s share of searches among CPU cooler brands worldwide peaked at 4.6% in August 2026 and was lowest at 3.2% in January 2026.
How did search popularity change for CPU cooler brands worldwide in September 2026?
6 changes
In September 2026, Corsair gained share of searches among CPU cooler brands worldwide, from 51.2% to 52.2%.
In September 2026, Cooler Master lost share of searches among CPU cooler brands worldwide, from 5.6% to 4.7%.
In September 2026, Thermalright lost share of searches among CPU cooler brands worldwide, from 4.6% to 3.8%.
be quiet!’s share of searches among CPU cooler brands worldwide has gained ground for 3 months in a row, from 6.9% to 8.6% in September 2026.
Estimated monthly branded searches for Noctua worldwide rose 16.1% over 12 measured months, from 100K to 117K in September 2026.
Estimated monthly branded searches for NZXT worldwide fell 32.9% over 12 measured months, from 246K to 165K in September 2026.
How are Thermalright’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Thermalright’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- thermalright
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