How popular isThe Times in search?
In August 2026, there were an estimated 685K branded searches for The Times worldwide which is down 12.5% over the last 11 months. The Times holds 6.5% estimated Share of Search among newspapers worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
The Guardian38.9%
The New York Times33.9%The Washington Post12.9%
The Times6.5%
Financial Times4.3%
The Telegraph3.5%
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Which newspapers compete with The Times?
Share of Search by month for The Guardian, The New York Times, The Washington Post, The Times, Financial Times, The Telegraph. The figures are in the table below the chart.
View monthly share of search table
| Month | The Guardian | The New York Times | The Washington Post | The Times | Financial Times | The Telegraph |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.9% | 33.3% | 17.7% | 6.5% | 5.6% | 3% |
| Nov 2025 | 34.5% | 35.2% | 15.2% | 6.6% | 4.7% | 3.8% |
| Dec 2025 | 36.5% | 34.8% | 15.6% | 5.9% | 4% | 3.3% |
| Jan 2026 | 32.2% | 38.6% | 17.3% | 5.2% | 4.3% | 2.4% |
| Feb 2026 | 35.2% | 35.9% | 16.8% | 5.7% | 3.9% | 2.6% |
| Mar 2026 | 35.2% | 35.8% | 16% | 5.7% | 4.7% | 2.6% |
| Apr 2026 | 36.1% | 35.5% | 15% | 5.8% | 4.9% | 2.7% |
| May 2026 | 36.4% | 35.8% | 12.3% | 7.2% | 4.9% | 3.3% |
| Jun 2026 | 39.1% | 32.6% | 13% | 6.5% | 5.3% | 3.5% |
| Jul 2026 | 38.7% | 32.3% | 12.8% | 7.6% | 4.3% | 4.3% |
| Aug 2026 | 38.9% | 33.9% | 12.9% | 6.5% | 4.3% | 3.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.9% | 4.1M | 0% | +0.2 points | |
| 2, held 2nd | 33.9% | 3.6M | +4.4% | +1.6 points | |
| 3, held 3rd | 12.9% | 1.4M | 0% | +0.1 points | |
| 4, held 4th | 6.5% | 685K | -15.2% | -1.1 points | |
| 5, held 5th | 4.3% | 451K | 0% | 0 points | |
| 6, held 6th | 3.5% | 368K | -18.2% | -0.8 points |
38.9%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +0.2 points.
33.9%
Held 2nd. 3.6M estimated branded searches, +4.4% vs prior month. Share +1.6 points.
12.9%
Held 3rd. 1.4M estimated branded searches, 0% vs prior month. Share +0.1 points.
6.5%
Held 4th. 685K estimated branded searches, -15.2% vs prior month. Share -1.1 points.
4.3%
Held 5th. 451K estimated branded searches, 0% vs prior month. Share 0 points.
3.5%
Held 6th. 368K estimated branded searches, -18.2% vs prior month. Share -0.8 points.
Compare search popularity between The Times and its closest rivals
- The Times vs The Guardian: compare search popularity
- The Times vs The New York Times: compare search popularity
- The Times vs Financial Times: compare search popularity
- The Times vs The Telegraph: compare search popularity
- Compare The Times with any brand
Every comparison with The Times
5 comparisons
How has branded search demand for The Times changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for The Times worldwide fell from 783K to 685K.
- Across the 11 months ending August 2026, The Times’ estimated Share of Search among newspapers worldwide peaked at 7.6% in July 2026 and was lowest at 5.2% in January 2026.
How did search popularity change for newspapers worldwide in August 2026?
5 changes
In August 2026, The New York Times gained estimated Share of Search among newspapers worldwide, from 32.3% to 33.9%.
In August 2026, The Times lost estimated Share of Search among newspapers worldwide, from 7.6% to 6.5%.
In August 2026, The Telegraph lost estimated Share of Search among newspapers worldwide, from 4.3% to 3.5%.
Estimated monthly branded searches for The Washington Post worldwide fell 36.4% over 11 measured months, from 2.1M to 1.4M in August 2026.
Estimated monthly branded searches for Financial Times worldwide fell 33.1% over 11 measured months, from 674K to 451K in August 2026.
How is The Times measured?
Brandwave collects information about searches that people make online using The Times’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- the times
- the times uk
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Is The Times your brand?
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