How popular isFinancial Times in search?
In August 2026, there were an estimated 450K branded searches for Financial Times worldwide which is down 33.1% over the last 11 months. Financial Times holds 5% estimated Share of Search among newspapers worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- The Guardian45.4%
- The New York Times30.4%
- The Washington Post13.6%
- Financial Times5%
- The Telegraph4.1%
- The Times1.5%
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Which newspapers compete with Financial Times?
Share of Search by month for The Guardian, The New York Times, The Washington Post, Financial Times, The Telegraph. The figures are in the table below the chart.
View monthly share of search table
| Month | The Guardian | The New York Times | The Washington Post | Financial Times | The Telegraph | The Times |
|---|---|---|---|---|---|---|
| Oct 2025 | 39.2% | 32.1% | 17.6% | 6.5% | 3.5% | 1.1% |
| Nov 2025 | 40.7% | 33.3% | 14.9% | 5.5% | 4.5% | 1.1% |
| Dec 2025 | 41.4% | 33.9% | 15.2% | 4.6% | 3.7% | 1.1% |
| Jan 2026 | 37.3% | 37.3% | 16.7% | 5% | 2.7% | 1% |
| Feb 2026 | 41.8% | 34.2% | 15.3% | 4.6% | 3.1% | 1.1% |
| Mar 2026 | 41.4% | 33.8% | 15.1% | 5.6% | 3% | 1.1% |
| Apr 2026 | 41.3% | 33.8% | 15.1% | 5.6% | 3% | 1.1% |
| May 2026 | 42.1% | 34.5% | 12.6% | 5.7% | 3.8% | 1.4% |
| Jun 2026 | 44.9% | 30.1% | 13.4% | 6% | 4% | 1.5% |
| Jul 2026 | 45% | 30.2% | 13.4% | 5% | 5% | 1.5% |
| Aug 2026 | 45.4% | 30.4% | 13.6% | 5% | 4.1% | 1.5% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.4% | 4.1M | 0% | +0.4 points | |
| 2, held 2nd | 30.4% | 2.7M | 0% | +0.3 points | |
| 3, held 3rd | 13.6% | 1.2M | 0% | +0.1 points | |
| 4, held 4th | 5% | 450K | 0% | 0 points | |
| 5, held 5th | 4.1% | 368K | -18.2% | -0.9 points | |
| 6, held 6th | 1.5% | 135K | 0% | 0 points |
45.4%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +0.4 points.
30.4%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +0.3 points.
13.6%
Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share +0.1 points.
5%
Held 4th. 450K estimated branded searches, 0% vs prior month. Share 0 points.
4.1%
Held 5th. 368K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
1.5%
Held 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Financial Times and its closest rivals
- Financial Times vs The Guardian: compare search popularity
- Financial Times vs The New York Times: compare search popularity
- Financial Times vs The Washington Post: compare search popularity
- Financial Times vs The Telegraph: compare search popularity
- Financial Times vs The Times: compare search popularity
- Compare Financial Times with any brand
How has branded search demand for Financial Times changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Financial Times worldwide fell from 673K to 450K.
- Across the 11 months ending August 2026, Financial Times’ estimated Share of Search among newspapers worldwide decreased from 6.5% to 5%.
- Across the 11 months ending August 2026, Financial Times’ estimated Share of Search among newspapers worldwide peaked at 6.5% in October 2025 and was lowest at 4.6% in December 2025.
How did search popularity change for newspapers worldwide in August 2026?
6 changes
In August 2026, The Telegraph lost estimated Share of Search among newspapers worldwide, from 5% to 4.1%.
The Guardian’s estimated Share of Search among newspapers worldwide has gained ground for 3 months in a row, from 42.1% to 45.4% in August 2026.
The Washington Post’s estimated Share of Search among newspapers worldwide has gained ground for 3 months in a row, from 12.6% to 13.6% in August 2026.
Estimated monthly branded searches for The Times worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.
Estimated monthly branded searches for Financial Times worldwide fell 33.1% over 11 measured months, from 673K to 450K in August 2026.
Estimated monthly branded searches for The New York Times worldwide fell 18.2% over 11 measured months, from 3.4M to 2.7M in August 2026.
How is Financial Times measured?
Brandwave collects information about searches that people make online using Financial Times’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- financial times
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Is Financial Times your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.