Brandwave

How popular isThe Guardian in search?

In August 2026, there were an estimated 4.1M branded searches for The Guardian worldwide which held steady over the last 11 months. The Guardian holds 45.4% estimated Share of Search among newspapers worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. The Guardian45.4%
  2. The New York Times30.4%
  3. The Washington Post13.6%
  4. Financial Times5%
  5. The Telegraph4.1%
  6. The Times1.5%
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Which newspapers compete with The Guardian?

The Guardian against newspapers worldwide, by month

Share of Search by month for The Guardian, The New York Times, The Washington Post, Financial Times, The Telegraph. The figures are in the table below the chart.

View monthly share of search table
MonthThe GuardianThe New York TimesThe Washington PostFinancial TimesThe TelegraphThe Times
Oct 202539.2%32.1%17.6%6.5%3.5%1.1%
Nov 202540.7%33.3%14.9%5.5%4.5%1.1%
Dec 202541.4%33.9%15.2%4.6%3.7%1.1%
Jan 202637.3%37.3%16.7%5%2.7%1%
Feb 202641.8%34.2%15.3%4.6%3.1%1.1%
Mar 202641.4%33.8%15.1%5.6%3%1.1%
Apr 202641.3%33.8%15.1%5.6%3%1.1%
May 202642.1%34.5%12.6%5.7%3.8%1.4%
Jun 202644.9%30.1%13.4%6%4%1.5%
Jul 202645%30.2%13.4%5%5%1.5%
Aug 202645.4%30.4%13.6%5%4.1%1.5%
Sep 2026——————

  1. 1.The Guardian

    45.4%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +0.4 points.

  2. 2.The New York Times

    30.4%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.The Washington Post

    13.6%

    Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Financial Times

    5%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.The Telegraph

    4.1%

    Held 5th. 368K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  6. 6.The Times

    1.5%

    Held 6th. 135K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between The Guardian and its closest rivals

How has branded search demand for The Guardian changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for The Guardian worldwide held steady at 4.1M.
  • Across the 11 months ending August 2026, The Guardian’s estimated Share of Search among newspapers worldwide increased from 39.2% to 45.4%.
  • Across the 11 months ending August 2026, The Guardian’s estimated Share of Search among newspapers worldwide peaked at 45.4% in August 2026 and was lowest at 37.3% in January 2026.

How did search popularity change for newspapers worldwide in August 2026?

  1. In August 2026, The Telegraph lost estimated Share of Search among newspapers worldwide, from 5% to 4.1%.

  2. The Guardian’s estimated Share of Search among newspapers worldwide has gained ground for 3 months in a row, from 42.1% to 45.4% in August 2026.

  3. The Washington Post’s estimated Share of Search among newspapers worldwide has gained ground for 3 months in a row, from 12.6% to 13.6% in August 2026.

  4. Estimated monthly branded searches for The Times worldwide rose 22.7% over 11 measured months, from 110K to 135K in August 2026.

  5. Estimated monthly branded searches for Financial Times worldwide fell 33.1% over 11 measured months, from 673K to 450K in August 2026.

  6. Estimated monthly branded searches for The New York Times worldwide fell 18.2% over 11 measured months, from 3.4M to 2.7M in August 2026.

How is The Guardian measured?

Brandwave collects information about searches that people make online using The Guardian’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • the guardian

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How the Brand Demand Index is measured

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