How popular isTerraform in search?
In September 2026, there were an estimated 246K branded searches for Terraform worldwide which is down 18.3% over the last 12 months. Terraform holds 61.5% estimated Share of Search among infrastructure as code tools worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Terraform compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Infrastructure as code tools | 1st of 5 | 61.5% | Shown below |
| Environment management tools | 1st of 6 | 86.1% | Show ranking |
Which infrastructure as code tools compete with Terraform?
Share of Search by month for Terraform, Ansible, Pulumi. The figures are in the table below the chart.
View monthly share of search table
| Month | Terraform | Ansible | Pulumi | Chef | Puppet |
|---|---|---|---|---|---|
| Oct 2025 | 60.9% | 33.4% | 5.5% | 0.12% | 0.12% |
| Nov 2025 | 60% | 33% | 6.6% | 0.21% | 0.18% |
| Dec 2025 | 60.1% | 33% | 6.6% | 0.14% | 0.14% |
| Jan 2026 | 60.1% | 33% | 6.6% | 0.12% | 0.12% |
| Feb 2026 | 60.1% | 33% | 6.6% | 0.14% | 0.1% |
| Mar 2026 | 60.9% | 33.4% | 5.5% | 0.12% | 0.1% |
| Apr 2026 | 60.2% | 33% | 6.6% | 0.1% | 0.1% |
| May 2026 | 60.9% | 33.4% | 5.5% | 0.1% | 0.1% |
| Jun 2026 | 60.9% | 33.4% | 5.5% | 0.06% | 0.1% |
| Jul 2026 | 64.9% | 29% | 5.9% | 0.07% | 0.08% |
| Aug 2026 | 61% | 33.4% | 5.5% | 0.1% | 0.1% |
| Sep 2026 | 61.5% | 33.8% | 4.5% | 0.08% | 0.08% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.5% | 246K | +22.4% | +0.6 points | |
| 2, held 2nd | 33.8% | 135K | +22.7% | +0.4 points | |
| 3, held 3rd | 4.5% | 18.1K | 0% | -1 points | |
| 4, held 4th | 0.08% | 320 | 0% | 0 points | |
| 5, held 5th | 0.08% | 320 | 0% | 0 points |
61.5%
Held 1st. 246K estimated branded searches, +22.4% vs prior month. Share +0.6 points.
2.
Ansible33.8%
Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +0.4 points.
3.
Pulumi
4.5%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -1 points.
4.
Chef
0.08%
Held 4th. 320 estimated branded searches, 0% vs prior month. Share 0 points.
5.
Puppet0.08%
Held 5th. 320 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Terraform and its closest rivals
Every comparison with Terraform
7 comparisons
How has branded search demand for Terraform changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Terraform worldwide fell from 301K to 246K.
- Across the 12 months ending September 2026, Terraform’s estimated Share of Search among infrastructure as code tools worldwide increased from 60.9% to 61.5%.
- Across the 12 months ending September 2026, Terraform’s estimated Share of Search among infrastructure as code tools worldwide peaked at 64.9% in July 2026 and was lowest at 60% in November 2025.
How did search popularity change for infrastructure as code tools worldwide in September 2026?
5 changes
In September 2026, Terraform gained estimated Share of Search among infrastructure as code tools worldwide, from 61% to 61.5%.
In September 2026, Pulumi lost estimated Share of Search among infrastructure as code tools worldwide, from 5.5% to 4.5%.
Estimated monthly branded searches for Chef worldwide fell 45.8% over 12 measured months, from 590 to 320 in September 2026.
Estimated monthly branded searches for Puppet worldwide fell 45.8% over 12 measured months, from 590 to 320 in September 2026.
Estimated monthly branded searches for Ansible worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
How is Terraform measured?
Brandwave collects information about searches that people make online using Terraform’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- terraform
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Is Terraform your brand?
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