Brandwave

How popular isTango?

In September 2026, people searched for Tango by name about 2,560 times worldwide, a 33.5% decrease from the previous year. These searches made up 0.24% of all global process documentation platform searches, placing Tango fifth out of eight platforms. When we asked both ChatGPT and Google AI Overviews about process documentation platforms, Tango appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Tango is the fifth most searched of 8 competitors and the third most recommended in AI answers.

  1. GuiddeShare of searches 95.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  2. TrainualShare of searches 2.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. ScribeShare of searches 0.76%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Process StreetShare of searches 0.42%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  5. TangoShare of searches 0.24%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+3 more

Tango website (opens in a new tab)

Follow Tango and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top process documentation platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Tango was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Tango is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Scribe1st
  2. Trainual2nd
  3. Tango3rd
  4. SweetProcess4th
  5. Process Street5th
  6. Guidde6th
  7. Iorad–
  8. FlowShare–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Scribe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trainual4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Process Street3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tango3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SweetProcess2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Guidde1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Iorad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • FlowShare0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about process documentation platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which process documentation platforms compete with Tango?

Tango against process documentation platforms worldwide, by month

Share of searches by month for Guidde, Trainual, Tango. The figures are in the table below the chart.

View monthly share of searches table
MonthGuiddeTrainualScribeProcess StreetTangoIoradSweetProcessFlowShare
Oct 202584.1%7.6%4.4%1.5%0.88%0.55%0.66%0.37%
Nov 202586.4%6.4%3.7%1.3%0.74%0.56%0.56%0.38%
Dec 202588.7%5.3%2.6%1.3%0.78%0.46%0.58%0.31%
Jan 202687.8%6.5%2.5%1.3%0.64%0.47%0.47%0.37%
Feb 202684.9%7.6%3.2%1.5%0.9%0.68%0.68%0.54%
Mar 202685.6%7.7%3%1.3%0.91%0.56%0.56%0.37%
Apr 202687.7%6.5%2.6%1%0.92%0.45%0.45%0.38%
May 202688.3%6.5%2.1%1.1%0.93%0.46%0.38%0.24%
Jun 202688.3%6.5%2.3%1.1%0.91%0.38%0.38%0.24%
Jul 202688.4%6.5%2.2%1.1%0.76%0.46%0.38%0.24%
Aug 202695.5%2.6%0.77%0.42%0.3%0.18%0.15%0.08%
Sep 202695.6%2.6%0.76%0.42%0.24%0.18%0.15%0.08%

  1. 1.Guidde

    95.6%

    Held 1st. 1M estimated branded searches, -<0.01% vs prior month. Share +0.1 points.

  2. 2.Trainual

    2.6%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Scribe

    0.76%

    Held 3rd. 7.9K estimated branded searches, -1.5% vs prior month. Share 0 points.

  4. 4.Process Street

    0.42%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Tango

    0.24%

    Held 5th. 2.6K estimated branded searches, -17.4% vs prior month. Share -0.1 points.

  6. 6.Iorad

    0.18%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.SweetProcess

    0.15%

    Held 7th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.FlowShare

    0.08%

    Held 8th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Tango and its closest rivals

Every comparison with Tango

7 comparisons

How has branded search demand for Tango changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Tango worldwide fell from 3.9K to 2.6K.
  • Across the 12 months ending September 2026, Tango’s share of searches among process documentation platforms worldwide decreased from 0.88% to 0.24%.

How did search popularity change for process documentation platforms worldwide in September 2026?

6 changes

  1. Guidde’s share of searches among process documentation platforms worldwide has gained ground for 3 months in a row, from 88.3% to 95.6% in September 2026.

  2. Scribe’s share of searches among process documentation platforms worldwide has lost ground for 3 months in a row, from 2.3% to 0.76% in September 2026.

  3. Tango’s share of searches among process documentation platforms worldwide has lost ground for 3 months in a row, from 0.91% to 0.24% in September 2026.

  4. Estimated monthly branded searches for FlowShare worldwide fell 45% over 12 measured months, from 1.6K to 880 in September 2026.

  5. Estimated monthly branded searches for SweetProcess worldwide fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.

  6. Estimated monthly branded searches for Process Street worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

How are Tango’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Tango’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tango ai
  • tango process documentation
  • tango workflow

Do you work for Tango? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Tango your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free