Iorad vs Tango:Which is more popular by branded search?
In August 2026, Tango had more branded searches than Iorad among process documentation platforms worldwide. Tango was estimated to have 3.5K branded searches compared to Iorad’s 1.9K, and held a 0.34% Share of Search versus Iorad’s 0.19%. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which is more popular in search, Iorad or Tango?
Compare services and tools used to create step-by-step process guides and instructions. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tango, Iorad. The figures are in the table below the chart.
View monthly share of search table
| Month | Guidde | Scribe | Tango | Iorad | FlowShare |
|---|---|---|---|---|---|
| Oct 2025 | 92.7% | 5.1% | 1.2% | 0.61% | 0.4% |
| Nov 2025 | 93.8% | 4.3% | 0.95% | 0.62% | 0.41% |
| Dec 2025 | 95.3% | 2.9% | 0.99% | 0.49% | 0.34% |
| Jan 2026 | 95.3% | 2.9% | 0.84% | 0.51% | 0.4% |
| Feb 2026 | 93.8% | 3.7% | 1.2% | 0.75% | 0.59% |
| Mar 2026 | 94% | 3.6% | 1.4% | 0.62% | 0.41% |
| Apr 2026 | 95% | 3% | 1.2% | 0.5% | 0.41% |
| May 2026 | 95.6% | 2.5% | 1.2% | 0.5% | 0.26% |
| Jun 2026 | 95.5% | 2.7% | 1.2% | 0.42% | 0.26% |
| Jul 2026 | 95.8% | 2.5% | 0.94% | 0.5% | 0.26% |
| Aug 2026 | 98.5% | 0.86% | 0.34% | 0.19% | 0.09% |
| Sep 2026 | — | — | — | — | — |
How has the Iorad and Tango comparison changed over the last 12 months?
3 findings
- Tango was ahead of Iorad in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Iorad’s estimated Share of Search among process documentation platforms worldwide moved from 0.61% to 0.19%, and its estimated monthly branded searches moved from 2.4K to 1.9K.
- Across the 11 months ending August 2026, Tango’s estimated Share of Search among process documentation platforms worldwide moved from 1.2% to 0.34%, and its estimated monthly branded searches moved from 4.7K to 3.5K.
How did search popularity change for process documentation platforms worldwide in August 2026?
2 changes
In August 2026, Tango lost estimated Share of Search among process documentation platforms worldwide, from 0.94% to 0.34%.
Estimated monthly branded searches for Iorad worldwide fell 21% over 11 measured months, from 2.4K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Iorad’s and Tango’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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