How popular istado in search?
In September 2026, there were an estimated 84.9K branded searches for tado worldwide which is down 48.2% over the last 12 months. tado holds 4.4% estimated Share of Search among radiator Thermostat brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which radiator Thermostat brands compete with tado?
Share of Search by month for Smart, tado. The figures are in the table below the chart.
View monthly share of search table
| Month | Smart | tado | Wiser |
|---|---|---|---|
| Oct 2025 | 91.8% | 8.2% | 0.01% |
| Nov 2025 | 90.4% | 9.6% | 0.01% |
| Dec 2025 | 93.4% | 6.6% | 0.01% |
| Jan 2026 | 93.2% | 6.8% | 0.01% |
| Feb 2026 | 95.4% | 4.5% | <0.01% |
| Mar 2026 | 95.6% | 4.4% | <0.01% |
| Apr 2026 | 96.4% | 3.6% | <0.01% |
| May 2026 | 96.5% | 3.5% | <0.01% |
| Jun 2026 | 96.5% | 3.4% | <0.01% |
| Jul 2026 | 96.5% | 3.5% | <0.01% |
| Aug 2026 | 97.1% | 2.9% | <0.01% |
| Sep 2026 | 95.6% | 4.4% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 95.6% | 1.8M | 0% | -1.5 points | |
| 2, held 2nd | 4.4% | 84.9K | +55.4% | +1.5 points | |
| 3, held 3rd | <0.01% | 90 | 0% | 0 points |
Compare search popularity between tado and its closest rivals
Every comparison with tado
7 comparisons
How has branded search demand for tado changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for tado worldwide fell from 164K to 84.9K.
- Across the 12 months ending September 2026, tado’s estimated Share of Search among radiator Thermostat brands worldwide decreased from 8.2% to 4.4%.
- Across the 12 months ending September 2026, tado’s estimated Share of Search among radiator Thermostat brands worldwide peaked at 9.6% in November 2025 and was lowest at 2.9% in August 2026.
How did search popularity change for radiator Thermostat brands worldwide in September 2026?
3 changes
In September 2026, tado gained estimated Share of Search among radiator Thermostat brands worldwide, from 2.9% to 4.4%.
In September 2026, Smart lost estimated Share of Search among radiator Thermostat brands worldwide, from 97.1% to 95.6%.
Estimated monthly branded searches for Wiser worldwide fell 65.4% over 12 measured months, from 260 to 90 in September 2026.
Where does tado compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Radiator Thermostat brands | 2nd of 3 | 4.4% | Shown above |
| Smart thermostat brands | 5th of 6 | 6% | Show ranking |
How is tado measured?
Brandwave collects information about searches that people make online using tado’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- tado
- tado thermostat
- thermostat tado
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Is tado your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.