Brandwave

How popular isT1 in search?

In August 2026, there were an estimated 3.6K branded searches for T1 worldwide which is down 33.3% over the last 11 months. T1 holds 0.57% estimated Share of Search among esports teams worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Cloud971.2%
  2. Team Liquid11.7%
  3. FaZe Clan7.8%
  4. Fnatic5.2%
  5. G2 Esports3.5%
  6. T10.57%
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Which esports teams compete with T1?

T1 against esports teams worldwide, by month

Share of Search by month for Cloud9, Team Liquid, FaZe Clan, Fnatic, G2 Esports, T1. The figures are in the table below the chart.

View monthly share of search table
MonthCloud9Team LiquidFaZe ClanFnaticG2 EsportsT1
Oct 202557.7%9.5%11.6%14.1%6.4%0.69%
Nov 202565.4%10.8%8.8%8.8%4.8%1.4%
Dec 202544%5.9%44%4%1.8%0.28%
Jan 202659.9%12.1%18%6.6%3%0.48%
Feb 202667.2%11%9%7.4%4.9%0.43%
Mar 202668.3%11.2%7.5%5%7.5%0.36%
Apr 202669.2%11.4%9.3%6.2%3.4%0.45%
May 202670%9.4%9.4%6.3%4.2%0.68%
Jun 202669.2%11.4%7.6%6.2%5.1%0.55%
Jul 202673.3%8.1%8.1%4.4%5.4%0.72%
Aug 202671.2%11.7%7.8%5.2%3.5%0.57%
Sep 2026——————

  1. 1.Cloud9

    71.2%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share -2.2 points.

  2. 2.Team Liquid

    11.7%

    Moved from 3rd to 2nd. 74K estimated branded searches, +49.5% vs prior month. Share +3.6 points.

  3. 3.FaZe Clan

    7.8%

    Moved from 2nd to 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Fnatic

    5.2%

    Moved from 5th to 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.8 points.

  5. 5.G2 Esports

    3.5%

    Moved from 4th to 5th. 22.2K estimated branded searches, -32.9% vs prior month. Share -1.9 points.

  6. 6.T1

    0.57%

    Held 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between T1 and its closest rivals

Every comparison with T1

How has branded search demand for T1 changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for T1 worldwide fell from 5.4K to 3.6K.
  • Across the 11 months ending August 2026, T1’s estimated Share of Search among esports teams worldwide peaked at 1.4% in November 2025 and was lowest at 0.28% in December 2025.

How did search popularity change for esports teams worldwide in August 2026?

  1. In August 2026, Team Liquid overtook FaZe Clan to rank 2nd among esports teams worldwide, at 11.7%.

  2. In August 2026, Fnatic overtook G2 Esports to rank 4th among esports teams worldwide, at 5.2%.

  3. In August 2026, Cloud9 lost estimated Share of Search among esports teams worldwide, from 73.3% to 71.2%.

  4. In August 2026, G2 Esports lost estimated Share of Search among esports teams worldwide, from 5.4% to 3.5%.

  5. Estimated monthly branded searches for FaZe Clan worldwide fell 45.3% over 11 measured months, from 90.5K to 49.5K in August 2026.

  6. Estimated monthly branded searches for T1 worldwide fell 33.3% over 11 measured months, from 5.4K to 3.6K in August 2026.

How is T1 measured?

Brandwave collects information about searches that people make online using T1’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • t1 esports

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How the Brand Demand Index is measured

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