How popular isSystane in search?
In September 2026, there were an estimated 135K branded searches for Systane worldwide which held steady over the last 12 months. Systane holds 65.7% estimated Share of Search among eye drop brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which eye drop brands compete with Systane?
Share of Search by month for Systane, Hylo, Optrex. The figures are in the table below the chart.
View monthly share of search table
| Month | Systane | Hylo | Optrex |
|---|---|---|---|
| Oct 2025 | 68.7% | 25.2% | 6.2% |
| Nov 2025 | 72.8% | 21.8% | 5.3% |
| Dec 2025 | 75.8% | 18.6% | 5.6% |
| Jan 2026 | 74.9% | 18.4% | 6.7% |
| Feb 2026 | 75.8% | 18.6% | 5.6% |
| Mar 2026 | 78.5% | 15.7% | 5.8% |
| Apr 2026 | 69.4% | 25.5% | 5.1% |
| May 2026 | 68.7% | 25.2% | 6.2% |
| Jun 2026 | 72% | 21.6% | 6.4% |
| Jul 2026 | 72% | 21.6% | 6.4% |
| Aug 2026 | 72.8% | 21.8% | 5.3% |
| Sep 2026 | 65.7% | 29.5% | 4.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.7% | 135K | 0% | -7.1 points | |
| 2, held 2nd | 29.5% | 60.5K | +49.4% | +7.6 points | |
| 3, held 3rd | 4.8% | 9.9K | 0% | -0.5 points |
Compare search popularity between Systane and its closest rivals
Every comparison with Systane
2 comparisons
How has branded search demand for Systane changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Systane worldwide held steady at 135K.
- Across the 12 months ending September 2026, Systane’s estimated Share of Search among eye drop brands worldwide decreased from 68.7% to 65.7%.
- Across the 12 months ending September 2026, Systane’s estimated Share of Search among eye drop brands worldwide peaked at 78.5% in March 2026 and was lowest at 65.7% in September 2026.
How did search popularity change for eye drop brands worldwide in September 2026?
3 changes
In September 2026, Hylo gained estimated Share of Search among eye drop brands worldwide, from 21.8% to 29.5%.
In September 2026, Systane lost estimated Share of Search among eye drop brands worldwide, from 72.8% to 65.7%.
In September 2026, Optrex lost estimated Share of Search among eye drop brands worldwide, from 5.3% to 4.8%.
How is Systane measured?
Brandwave collects information about searches that people make online using Systane’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- systane
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Is Systane your brand?
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