Brandwave

How popular isStrongbow in search?

In September 2026, there were an estimated 90.5K branded searches for Strongbow worldwide which held steady over the last 12 months. Strongbow holds 37.7% estimated Share of Search among apple cider brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Somersby56.2%
  2. Strongbow37.7%
  3. Monteith's6.2%
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Which apple cider brands compete with Strongbow?

Strongbow against apple cider brands worldwide, by month

Share of Search by month for Somersby, Strongbow, Monteith's. The figures are in the table below the chart.

View monthly share of search table
MonthSomersbyStrongbowMonteith's
Oct 202556.2%37.7%6.2%
Nov 202551.1%42%6.9%
Dec 202552%42.3%5.7%
Jan 202651.7%42.6%5.7%
Feb 202656.1%37.7%6.2%
Mar 202656.8%38.1%5.1%
Apr 202661.7%33.8%4.5%
May 202661.7%33.8%4.5%
Jun 202662.2%34%3.7%
Jul 202662.2%34%3.7%
Aug 202661.7%33.8%4.5%
Sep 202656.2%37.7%6.2%
  1. 1.Somersby

    56.2%

    Held 1st. 135K estimated branded searches, -32.8% vs prior month. Share -5.5 points.

  2. 2.Strongbow

    37.7%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share +3.9 points.

  3. Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share +1.6 points.

Compare search popularity between Strongbow and its closest rivals

How has branded search demand for Strongbow changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Strongbow worldwide held steady at 90.5K.
  • Across the 12 months ending September 2026, Strongbow’s estimated Share of Search among apple cider brands worldwide peaked at 42.6% in January 2026 and was lowest at 33.8% in May 2026.

How did search popularity change for apple cider brands worldwide in September 2026?

  1. In September 2026, Strongbow gained estimated Share of Search among apple cider brands worldwide, from 33.8% to 37.7%.

  2. In September 2026, Monteith's gained estimated Share of Search among apple cider brands worldwide, from 4.5% to 6.2%.

  3. In September 2026, Somersby lost estimated Share of Search among apple cider brands worldwide, from 61.7% to 56.2%.

Where does Strongbow compete?

Strongbow is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cider brands2nd of 527.7%Show ranking
Apple cider brands2nd of 337.7%Shown above

How is Strongbow measured?

Brandwave collects information about searches that people make online using Strongbow’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • strongbow

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How the Brand Demand Index is measured

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Is Strongbow your brand?

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