Brandwave

How popular isStippl?

In September 2026, people searched for Stippl by name about 6,600 times worldwide, an 18.5% decrease from the previous year. These searches made up 1% of all global travel planning app searches, placing Stippl fifth out of six apps. When we asked both ChatGPT and Google AI Overviews about travel planning apps, Stippl appeared in two of the five answers and was the joint third most recommended of the six.

Search and AI answers in September 2026

Stippl is the fifth most searched of 6 competitors and the joint third most recommended in AI answers.

  1. Google TravelShare of searches 47.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. WanderlogShare of searches 38.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. TripItShare of searches 9.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. RoadtrippersShare of searches 2.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. StipplShare of searches 1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top travel planning apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stippl was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Stippl is the joint third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Wanderlog1st
  2. TripIt2nd
  3. Roadtrippers3rd
  4. Stippl3rd
  5. Google Travel–
  6. Sygic Travel–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Wanderlog5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TripIt5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Roadtrippers3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stippl2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Travel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sygic Travel0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about travel planning apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which travel planning apps compete with Stippl?

Stippl against travel planning apps worldwide, by month

Share of searches by month for Google Travel, Wanderlog, TripIt, Roadtrippers, Stippl. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle TravelWanderlogTripItRoadtrippersStipplSygic Travel
Oct 202552.2%28.6%12.8%4.7%1.4%0.33%
Nov 202553.9%29.5%10.8%4%1.4%0.34%
Dec 202554%29.6%10.9%4%1.2%0.34%
Jan 202652.2%28.5%12.8%4.7%1.4%0.41%
Feb 202654.5%29.7%11%3.3%1.2%0.36%
Mar 202646.8%38.3%9.4%4.2%1%0.31%
Apr 202645.8%37.5%11.3%4.1%1%0.29%
May 202645.8%37.4%11.2%4.1%1.2%0.24%
Jun 202649.1%32.8%12.1%4.4%1.3%0.21%
Jul 202650.3%33.6%10.1%4.5%1.4%0.22%
Aug 202646.9%38.3%9.4%4.2%1%0.16%
Sep 202647.5%38.9%9.6%2.9%1%0.14%

  1. 1.Google Travel

    47.5%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +0.7 points.

  2. 2.Wanderlog

    38.9%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.TripIt

    9.6%

    Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Roadtrippers

    2.9%

    Held 4th. 18.1K estimated branded searches, -33.2% vs prior month. Share -1.4 points.

  5. 5.Stippl

    1%

    Held 5th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Sygic Travel

    0.14%

    Held 6th. 880 estimated branded searches, -12% vs prior month. Share 0 points.

Compare popularity between Stippl and its closest rivals

Every comparison with Stippl

5 comparisons

How has branded search demand for Stippl changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stippl worldwide fell from 8.1K to 6.6K.
  • Across the 12 months ending September 2026, Stippl’s share of searches among travel planning apps worldwide held steady, from 1.4% to 1%.

How did search popularity change for travel planning apps worldwide in September 2026?

6 changes

  1. In September 2026, Google Travel gained share of searches among travel planning apps worldwide, from 46.9% to 47.5%.

  2. In September 2026, Wanderlog gained share of searches among travel planning apps worldwide, from 38.3% to 38.9%.

  3. In September 2026, Roadtrippers lost share of searches among travel planning apps worldwide, from 4.2% to 2.9%.

  4. Estimated monthly branded searches for Sygic Travel worldwide fell 53.7% over 12 measured months, from 1.9K to 880 in September 2026.

  5. Estimated monthly branded searches for Stippl worldwide fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026.

  6. Estimated monthly branded searches for TripIt worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are Stippl’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Stippl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stippl

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How the Brand Demand Index is measured

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