Brandwave

How popular isSTAAH?

In September 2026, people searched for STAAH by name about 6,600 times worldwide, about the same as the previous year. These searches made up 4.6% of all global hotel channel manager searches, placing STAAH sixth out of seven managers. When we asked both ChatGPT and Google AI Overviews about hotel channel managers, STAAH appeared in two of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

STAAH is the sixth most searched of 7 competitors and the fourth most recommended in AI answers.

  1. CloudbedsShare of searches 34.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. SiteMinderShare of searches 19%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. Beds24Share of searches 18.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. Little HotelierShare of searches 15.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. STAAHShare of searches 4.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th

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Top hotel channel managers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, STAAH was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. STAAH is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SiteMinder1st
  2. Cloudbeds2nd
  3. Little Hotelier3rd
  4. STAAH4th
  5. eviivo5th
  6. Beds24–
  7. myallocator–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cloudbeds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SiteMinder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Little Hotelier3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • STAAH2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • eviivo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beds240 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • myallocator0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hotel channel managers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which hotel channel managers compete with STAAH?

STAAH against hotel channel managers worldwide, by month

Share of searches by month for Cloudbeds, SiteMinder, Beds24, Little Hotelier, eviivo, STAAH. The figures are in the table below the chart.

View monthly share of searches table
MonthCloudbedsSiteMinderBeds24Little HoteliereviivoSTAAHmyallocator
Oct 202531.9%21.6%14.3%17.4%9.5%4.2%1%
Nov 202532.5%22%14.6%17.8%7.9%4.3%0.85%
Dec 202533.9%18.8%15.2%18.6%8.3%4.5%0.69%
Jan 202631.4%21.3%17.2%17.2%7.7%4.2%1%
Feb 202630%20.4%13.5%16.4%7.3%3.3%9%
Mar 202629.7%20.1%16.2%16.2%7.3%3.2%7.3%
Apr 202631.5%21.3%17.3%17.3%7.7%3.4%1.5%
May 202631.4%21.3%17.2%17.2%7.7%3.4%1.8%
Jun 202631.4%21.3%17.2%17.2%7.7%3.4%1.8%
Jul 202628.7%19.7%15.7%15.7%8.6%3.1%8.6%
Aug 202633.9%19.1%18.6%15.2%8.3%3.7%1.3%
Sep 202634.2%19%18.7%15.4%6.8%4.6%1.3%

  1. 1.Cloudbeds

    34.2%

    Held 1st. 49.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.SiteMinder

    19%

    Held 2nd. 27.4K estimated branded searches, -1.4% vs prior month. Share -0.1 points.

  3. 3.Beds24

    18.7%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Little Hotelier

    15.4%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.eviivo

    6.8%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  6. 6.STAAH

    4.6%

    Held 6th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.9 points.

  7. 7.myallocator

    1.3%

    Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between STAAH and its closest rivals

Every comparison with STAAH

6 comparisons

How has branded search demand for STAAH changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for STAAH worldwide held steady at 6.6K.
  • Across the 12 months ending September 2026, STAAH’s share of searches among hotel channel managers worldwide peaked at 4.6% in September 2026 and was lowest at 3.1% in July 2026.

How did search popularity change for hotel channel managers worldwide in September 2026?

6 changes

  1. In September 2026, STAAH gained share of searches among hotel channel managers worldwide, from 3.7% to 4.6%.

  2. In September 2026, eviivo lost share of searches among hotel channel managers worldwide, from 8.3% to 6.8%.

  3. SiteMinder’s share of searches among hotel channel managers worldwide has lost ground for 3 months in a row, from 21.3% to 19% in September 2026.

  4. Estimated monthly branded searches for Beds24 worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  5. Estimated monthly branded searches for myallocator worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

  6. Estimated monthly branded searches for Little Hotelier worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.

How are STAAH’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using STAAH’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • staah

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How the Brand Demand Index is measured

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