Brandwave

myallocator vs STAAH:Which is more popular?

In September 2026, STAAH had more branded searches than myallocator among hotel channel managers worldwide. STAAH had about 6,600 branded searches, while myallocator had 1,900. STAAH made up 4.6% of all hotel channel manager searches we track, and myallocator accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about hotel channel managers, STAAH appeared in two of the five answers and myallocator in none.

Among hotel channel managers worldwide in September 2026

Who do people search for more?

STAAH, about 3 searches for every 1 for myallocator

STAAH 6.6K searchesmyallocator 1.9K searches

Who does AI mention more?

STAAH, mentioned in 2 of 5 answers, myallocator in 0

STAAH in 2 of 5myallocator in 0 of 5

Who does AI recommend more?

STAAH, the only one of the two named

STAAH first in 2myallocator never named

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Top hotel channel managers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, STAAH was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. myallocator did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SiteMinder1st
  2. Cloudbeds2nd
  3. Little Hotelier3rd
  4. STAAH4th
  5. eviivo5th
  6. Beds24–
  7. myallocator–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cloudbeds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SiteMinder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Little Hotelier3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • STAAH2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • eviivo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Beds240 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • myallocator0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hotel channel managers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Is myallocator or STAAH more popular in search?

This chart shows how often people search Google for myallocator and STAAH by name. Each line represents a brand's share of searches for all seven hotel channel managers we track, month by month, from English-language searches worldwide.

myallocator and STAAH among hotel channel managers worldwide, by month

Share of searches by month for STAAH, myallocator. The figures are in the table below the chart.

View monthly share of searches table
MonthCloudbedsSiteMinderBeds24Little HoteliereviivoSTAAHmyallocator
Oct 202531.9%21.6%14.3%17.4%9.5%4.2%1%
Nov 202532.5%22%14.6%17.8%7.9%4.3%0.85%
Dec 202533.9%18.8%15.2%18.6%8.3%4.5%0.69%
Jan 202631.4%21.3%17.2%17.2%7.7%4.2%1%
Feb 202630%20.4%13.5%16.4%7.3%3.3%9%
Mar 202629.7%20.1%16.2%16.2%7.3%3.2%7.3%
Apr 202631.5%21.3%17.3%17.3%7.7%3.4%1.5%
May 202631.4%21.3%17.2%17.2%7.7%3.4%1.8%
Jun 202631.4%21.3%17.2%17.2%7.7%3.4%1.8%
Jul 202628.7%19.7%15.7%15.7%8.6%3.1%8.6%
Aug 202633.9%19.1%18.6%15.2%8.3%3.7%1.3%
Sep 202634.2%19%18.7%15.4%6.8%4.6%1.3%

How has the myallocator and STAAH comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: myallocator took it in February 2026, STAAH took it in April 2026, myallocator took it in July 2026, STAAH took it in August 2026.
  • Across the 12 months ending September 2026, myallocator’s share of searches among hotel channel managers worldwide moved from 1% to 1.3%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
  • Across the 12 months ending September 2026, STAAH’s share of searches among hotel channel managers worldwide moved from 4.2% to 4.6%, and its estimated monthly branded searches held steady at 6.6K.

How did search popularity change for hotel channel managers worldwide in September 2026?

2 changes
  1. In September 2026, STAAH gained share of searches among hotel channel managers worldwide, from 3.7% to 4.6%.

  2. Estimated monthly branded searches for myallocator worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using myallocator’s and STAAH’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

myallocator

1 branded search term

  • myallocator

STAAH

1 branded search term

  • staah

How the Brand Demand Index is measured

Other head-to-heads among hotel channel managers

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