Little Hotelier vs STAAH:Which is more popular?
In September 2026, Little Hotelier had more branded searches than STAAH among hotel channel managers worldwide. Little Hotelier had about 22,200 branded searches, while STAAH had 6,600. Little Hotelier made up 15.4% of all hotel channel manager searches we track, and STAAH accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about hotel channel managers, Little Hotelier appeared in three of the five answers and STAAH in two. Little Hotelier and STAAH were each mentioned first in two of the four answers that named either.
Who do people search for more?
Little Hotelier, about 3 searches for every 1 for STAAH
Who does AI mention more?
Little Hotelier, mentioned in 3 of 5 answers, STAAH in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top hotel channel managers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Little Hotelier was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. STAAH was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Little Hotelier and STAAH were each listed first in two of the four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
SiteMinder1st
Cloudbeds2nd- Little Hotelier3rd
STAAH4th
eviivo5th
Beds24–
myallocator–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Cloudbeds5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- SiteMinder5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Little Hotelier3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- STAAH2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- eviivo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Beds240 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- myallocator0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hotel channel managers
5 answers
Asked ChatGPT
“Which channel manager should I use for my hotel?”
Asked ChatGPT
“What are the best hotel channel managers?”
Asked ChatGPT
“What's the best channel manager for a small independent hotel?”
Searched Google, AI Overview
“channel manager software”
Searched Google, AI Overview
“hotel channel manager”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is Little Hotelier or STAAH more popular in search?
This chart shows how often people search Google for Little Hotelier and STAAH by name. Each line represents a brand's share of searches for all seven hotel channel managers we track, month by month, from English-language searches worldwide.
Share of searches by month for Little Hotelier, STAAH. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cloudbeds | SiteMinder | Beds24 | Little Hotelier | eviivo | STAAH | myallocator |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 21.6% | 14.3% | 17.4% | 9.5% | 4.2% | 1% |
| Nov 2025 | 32.5% | 22% | 14.6% | 17.8% | 7.9% | 4.3% | 0.85% |
| Dec 2025 | 33.9% | 18.8% | 15.2% | 18.6% | 8.3% | 4.5% | 0.69% |
| Jan 2026 | 31.4% | 21.3% | 17.2% | 17.2% | 7.7% | 4.2% | 1% |
| Feb 2026 | 30% | 20.4% | 13.5% | 16.4% | 7.3% | 3.3% | 9% |
| Mar 2026 | 29.7% | 20.1% | 16.2% | 16.2% | 7.3% | 3.2% | 7.3% |
| Apr 2026 | 31.5% | 21.3% | 17.3% | 17.3% | 7.7% | 3.4% | 1.5% |
| May 2026 | 31.4% | 21.3% | 17.2% | 17.2% | 7.7% | 3.4% | 1.8% |
| Jun 2026 | 31.4% | 21.3% | 17.2% | 17.2% | 7.7% | 3.4% | 1.8% |
| Jul 2026 | 28.7% | 19.7% | 15.7% | 15.7% | 8.6% | 3.1% | 8.6% |
| Aug 2026 | 33.9% | 19.1% | 18.6% | 15.2% | 8.3% | 3.7% | 1.3% |
| Sep 2026 | 34.2% | 19% | 18.7% | 15.4% | 6.8% | 4.6% | 1.3% |
How has the Little Hotelier and STAAH comparison changed over the last 12 months?
3 findings
- Little Hotelier was ahead of STAAH in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Little Hotelier’s share of searches among hotel channel managers worldwide moved from 17.4% to 15.4%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, STAAH’s share of searches among hotel channel managers worldwide moved from 4.2% to 4.6%, and its estimated monthly branded searches held steady at 6.6K.
How did search popularity change for hotel channel managers worldwide in September 2026?
2 changes
In September 2026, STAAH gained share of searches among hotel channel managers worldwide, from 3.7% to 4.6%.
Estimated monthly branded searches for Little Hotelier worldwide fell 18.1% over 12 measured months, from 27.1K to 22.2K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Little Hotelier’s and STAAH’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Little Hotelier
1 branded search term
- little hotelier
STAAH
1 branded search term
- staah
Other head-to-heads among hotel channel managers
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