Brandwave

How popular isSilk?

In October 2026, people searched for Silk by name about 9,900 times worldwide, about the same as the previous year. These searches made up 2.3% of all global coffee creamer brand searches, placing Silk seventh out of ten brands. When we asked both ChatGPT and Google AI Overviews about coffee creamer brands, Silk appeared in two of the five answers and was the seventh most recommended of the ten.

Search and AI answers in October 2026

Silk is the seventh most searched of 10 competitors and the seventh most recommended in the AI answers we collected.

  1. Coffee mateShare of searches 39%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. ChobaniShare of searches 31.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. StarbucksShare of searches 7.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. International DelightShare of searches 7.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. SilkShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th

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Top coffee creamer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Silk was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Silk is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chobani1st
  2. International Delight2nd
  3. Coffee mate3rd
  4. Califia Farms4th
  5. nutpods5th
  6. Natural Bliss6th
  7. Silk7th
  8. Oatly8th
  9. Starbucks–
  10. Laird Superfood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chobani4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Califia Farms4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Coffee mate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • International Delight3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • nutpods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Natural Bliss2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Silk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Oatly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Laird Superfood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about coffee creamer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.

How often do people search for Silk compared with other coffee creamer brands worldwide?

Silk against coffee creamer brands worldwide, by month

Share of searches by month for Coffee mate, Chobani, Starbucks, International Delight, nutpods, Natural Bliss, Silk. The figures are in the table below the chart.

View monthly share of searches table
MonthCoffee mateChobaniStarbucksInternational DelightnutpodsNatural BlissSilkLaird SuperfoodCalifia FarmsOatly
Nov 202538.8%26%9.5%10.6%7.1%1.3%2.8%2.3%0.83%0.69%
Dec 202539.2%26.3%7.9%10.7%7.8%1.6%2.9%2.3%0.7%0.7%
Jan 202631.9%31.9%6.4%11.3%8.6%1.9%2.9%3.5%0.85%0.69%
Feb 202638.8%26%6.4%9.9%8.5%2.3%2.8%3.5%0.83%0.83%
Mar 202637.8%25.3%6.2%10.3%8.3%5.1%2.8%2.8%0.81%0.67%
Apr 202637.7%25.4%6.2%10.4%8.3%4.2%2.8%3.4%0.82%0.82%
May 202641%27.5%5.5%9.2%6%3%2.5%3.7%0.73%0.88%
Jun 202637.1%30.6%6.1%10.2%6.7%2.2%2.7%2.7%0.81%0.81%
Jul 202637.9%30.8%6.2%9.6%6.2%3.4%2.3%2.3%0.67%0.67%
Aug 202634.1%27.8%6.9%15.8%6.1%3.1%2%2.5%0.91%0.73%
Sep 202635.1%35.1%7%8.5%7%2.1%2.1%1.7%0.75%0.62%
Oct 202639%31.9%7.8%7.1%5.8%2.3%2.3%1.9%0.85%0.85%

  1. 1.Coffee mate

    39%

    Moved from 2nd to 1st. 165K estimated branded searches, +22.2% vs prior month. Share +3.9 points.

  2. 2.Chobani

    31.9%

    Moved from 1st to 2nd. 135K estimated branded searches, 0% vs prior month. Share -3.2 points.

  3. 3.Starbucks

    7.8%

    Moved from 4th to 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.8 points.

  4. 4.International Delight

    7.1%

    Moved from 3rd to 4th. 30.2K estimated branded searches, -8.2% vs prior month. Share -1.4 points.

  5. 5.nutpods

    5.8%

    Held 5th. 24.7K estimated branded searches, -8.2% vs prior month. Share -1.1 points.

  6. 6.Natural Bliss

    2.3%

    Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  7. 7.Silk

    2.3%

    Held 7th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.2 points.

  8. 8.Laird Superfood

    1.9%

    Held 8th. 8.1K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

  9. 9.Califia Farms

    0.85%

    Held 9th. 3.6K estimated branded searches, +24.1% vs prior month. Share +0.1 points.

  10. 10.Oatly

    0.85%

    Held 10th. 3.6K estimated branded searches, +50% vs prior month. Share +0.2 points.

Chobani, Starbucks and 3 other brands sell other things too, so only their searches that name this product count here, like “chobani creamer”.

Compare popularity between Silk and its closest rivals

Every comparison with Silk

9 comparisons

How has branded search demand for Silk changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Silk worldwide held steady at 9.9K.
  • Across the 12 months ending October 2026, Silk’s share of searches among coffee creamer brands worldwide decreased from 2.8% to 2.3%.
  • Across the 12 months ending October 2026, Silk fell from 6th to 7th among coffee creamer brands worldwide.

How did search popularity change for coffee creamer brands worldwide in October 2026?

6 changes

  1. In October 2026, Coffee mate overtook Chobani to become the leader among coffee creamer brands worldwide, with 39% of the searches.

  2. In October 2026, Starbucks overtook International Delight to rank 3rd among coffee creamer brands worldwide, with 7.8% of the searches.

  3. In October 2026, Chobani lost share of searches among coffee creamer brands worldwide, from 35.1% to 31.9%.

  4. In October 2026, International Delight lost share of searches among coffee creamer brands worldwide, from 8.5% to 7.1%.

  5. In October 2026, nutpods lost share of searches among coffee creamer brands worldwide, from 7% to 5.8%.

  6. Estimated monthly branded searches for Natural Bliss worldwide rose 125% over 12 measured months, from 4.4K to 9.9K in October 2026.

How are Silk’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Silk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • silk creamer

How the Brand Demand Index is measured

Who owns Silk?

Silk is owned by Danone. Brandwave also tracks Activia, International Delight and Oikos, owned by the same company, worldwide.

Do you work for Silk? To request corrections or removal please contact us via our support page and we will be happy to assist.

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