nutpods vs Silk:Which is more popular?
In October 2026, nutpods had more branded searches than Silk among coffee creamer brands worldwide. nutpods had about 24,700 branded searches, while Silk had 9,900. nutpods made up 5.8% of all coffee creamer brand searches we track, and Silk accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about coffee creamer brands, nutpods appeared in three of the five answers and Silk in two. nutpods was mentioned before Silk in every answer that named either.
Who do people search for more?
nutpods, about 2 searches for every 1 for Silk
Who does AI mention more?
nutpods, mentioned in 3 of 5 answers, Silk in 2
Who does AI recommend more?
nutpods, named ahead of Silk in 2 of 2 answers
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Top coffee creamer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, nutpods was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Silk was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. nutpods was listed before Silk in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Chobani4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Califia Farms4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Coffee mate3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
International Delight3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- nutpods3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Natural Bliss2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Silk2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Oatly1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Starbucks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Laird Superfood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about coffee creamer brands
5 answers
Asked ChatGPT
“Which coffee creamer should I buy?”
Asked ChatGPT
“What are the best coffee creamer brands?”
Asked ChatGPT
“What's the best dairy-free coffee creamer?”
Searched Google, AI Overview
“coffee creamer”
Searched Google, AI Overview
“best coffee creamer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 25, 2026.
Is nutpods or Silk more popular in search?
This chart shows how often people search Google for nutpods and Silk by name. Each line represents a brand's share of searches for all ten coffee creamer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for nutpods, Silk. The figures are in the table below the chart.
View monthly share of searches table
| Month | Coffee mate | Chobani | Starbucks | International Delight | nutpods | Natural Bliss | Silk | Laird Superfood | Califia Farms | Oatly |
|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 38.8% | 26% | 9.5% | 10.6% | 7.1% | 1.3% | 2.8% | 2.3% | 0.83% | 0.69% |
| Dec 2025 | 39.2% | 26.3% | 7.9% | 10.7% | 7.8% | 1.6% | 2.9% | 2.3% | 0.7% | 0.7% |
| Jan 2026 | 31.9% | 31.9% | 6.4% | 11.3% | 8.6% | 1.9% | 2.9% | 3.5% | 0.85% | 0.69% |
| Feb 2026 | 38.8% | 26% | 6.4% | 9.9% | 8.5% | 2.3% | 2.8% | 3.5% | 0.83% | 0.83% |
| Mar 2026 | 37.8% | 25.3% | 6.2% | 10.3% | 8.3% | 5.1% | 2.8% | 2.8% | 0.81% | 0.67% |
| Apr 2026 | 37.7% | 25.4% | 6.2% | 10.4% | 8.3% | 4.2% | 2.8% | 3.4% | 0.82% | 0.82% |
| May 2026 | 41% | 27.5% | 5.5% | 9.2% | 6% | 3% | 2.5% | 3.7% | 0.73% | 0.88% |
| Jun 2026 | 37.1% | 30.6% | 6.1% | 10.2% | 6.7% | 2.2% | 2.7% | 2.7% | 0.81% | 0.81% |
| Jul 2026 | 37.9% | 30.8% | 6.2% | 9.6% | 6.2% | 3.4% | 2.3% | 2.3% | 0.67% | 0.67% |
| Aug 2026 | 34.1% | 27.8% | 6.9% | 15.8% | 6.1% | 3.1% | 2% | 2.5% | 0.91% | 0.73% |
| Sep 2026 | 35.1% | 35.1% | 7% | 8.5% | 7% | 2.1% | 2.1% | 1.7% | 0.75% | 0.62% |
| Oct 2026 | 39% | 31.9% | 7.8% | 7.1% | 5.8% | 2.3% | 2.3% | 1.9% | 0.85% | 0.85% |
How has branded search for nutpods and Silk changed worldwide over the last 12 months?
3 findings
- nutpods was ahead of Silk in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, nutpods’ share of searches among coffee creamer brands worldwide moved from 7.1% to 5.8%, and its estimated monthly branded searches held steady at 24.7K.
- Across the 12 months ending October 2026, Silk’s share of searches among coffee creamer brands worldwide moved from 2.8% to 2.3%, and its estimated monthly branded searches held steady at 9.9K.
How did search popularity change for coffee creamer brands worldwide in October 2026?
1 change
In October 2026, nutpods lost share of searches among coffee creamer brands worldwide, from 7% to 5.8%.
How are nutpods’ and Silk’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using nutpods’ and Silk’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among coffee creamer brands
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