Brandwave

How popular isSierra in search?

In August 2026, there were an estimated 33.1K branded searches for Sierra worldwide which is up 49.1% over the last 11 months. Sierra holds 42.3% estimated Share of Search among AI customer service agent platforms worldwide and is ranked 1st of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sierra42.3%
  2. Intercom Fin34.6%
  3. Decagon12.6%
  4. Cognigy8.4%
  5. Forethought2%
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Which AI customer service agent platforms compete with Sierra?

Sierra against AI customer service agent platforms worldwide, by month

Share of Search by month for Sierra, Intercom Fin, Decagon, Cognigy, Forethought. The figures are in the table below the chart.

View monthly share of search table
MonthSierraIntercom FinDecagonCognigyForethought
Oct 202527.1%40.4%14.8%14.8%2.9%
Nov 202533.7%33.7%15.1%15.1%2.4%
Dec 202533.5%33.5%18.3%12.2%2.4%
Jan 202632.2%39.3%14.4%11.8%2.3%
Feb 202632.2%39.3%14.4%11.8%2.3%
Mar 202633.1%40.5%12.1%9.9%4.4%
Apr 202637.4%37.4%11.2%11.2%2.7%
May 202638.4%38.4%11.5%9.4%2.2%
Jun 202635.4%43.3%10.6%8.7%2%
Jul 202641.5%34%12.4%10.2%2%
Aug 202642.3%34.6%12.6%8.4%2%
Sep 2026—————

  1. 1.Sierra

    42.3%

    held 1st · 33.1K estimated branded searches · 0% vs prior month · +0.8 points

  2. 2.Intercom Fin

    34.6%

    held 2nd · 27.1K estimated branded searches · 0% vs prior month · +0.7 points

  3. 3.Decagon

    12.6%

    held 3rd · 9.9K estimated branded searches · 0% vs prior month · +0.2 points

  4. 4.Cognigy

    8.4%

    held 4th · 6.6K estimated branded searches · -18.6% vs prior month · -1.7 points

  5. 5.Forethought

    2%

    held 5th · 1.6K estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Sierra and its closest rivals

How has branded search demand for Sierra changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Sierra worldwide rose from 22.2K to 33.1K.
  • Across the 11 months ending August 2026, Sierra’s estimated Share of Search among AI customer service agent platforms worldwide increased from 27.1% to 42.3%.
  • Across the 11 months ending August 2026, Sierra rose from 2nd to 1st among AI customer service agent platforms worldwide.

How did search popularity change for AI customer service agent platforms worldwide in August 2026?

  1. In August 2026, Sierra gained estimated Share of Search among AI customer service agent platforms worldwide, from 41.5% to 42.3%.

  2. In August 2026, Intercom Fin gained estimated Share of Search among AI customer service agent platforms worldwide, from 34% to 34.6%.

  3. In August 2026, Cognigy lost estimated Share of Search among AI customer service agent platforms worldwide, from 10.2% to 8.4%.

  4. Estimated monthly branded searches for Forethought worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

  5. Estimated monthly branded searches for Decagon worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026.

How is Sierra measured?

Brandwave collects information about searches that people make online using Sierra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • sierra ai

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How the Brand Demand Index is measured

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