Brandwave

How popular isShout in search?

In August 2026, there were an estimated 165K branded searches for Shout worldwide which is down 17.9% over the last 11 months. Shout holds 12.9% estimated Share of Search among stain remover brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Resolve43.2%
  2. Vanish23.6%
  3. OxiClean12.9%
  4. Shout12.9%
  5. Dr Beckmann7.1%
  6. Stain Devils0.23%
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Which stain remover brands compete with Shout?

Shout against stain remover brands worldwide, by month

Share of Search by month for Resolve, Vanish, OxiClean, Shout, Dr Beckmann. The figures are in the table below the chart.

View monthly share of search table
MonthResolveVanishOxiCleanShoutDr BeckmannStain Devils
Oct 202551.5%18.8%8.4%15.4%5.7%0.22%
Nov 202546.5%20.8%9.3%17%6.3%0.2%
Dec 202553.6%19.6%8.8%13.1%4.8%0.15%
Jan 202654.5%19.9%7.3%13.3%4.9%0.16%
Feb 202648.8%21.8%8%14.6%6.6%0.17%
Mar 202647.9%21.4%9.6%14.4%6.4%0.21%
Apr 202647.9%21.4%9.6%14.4%6.4%0.21%
May 202646.9%21%11.5%14.1%6.3%0.2%
Jun 202646.3%20.7%11.4%13.9%7.6%0.2%
Jul 202645.1%20.2%13.5%13.5%7.4%0.24%
Aug 202643.2%23.6%12.9%12.9%7.1%0.23%
Sep 2026——————

  1. 1.Resolve

    43.2%

    Held 1st. 550K estimated branded searches, 0% vs prior month. Share -1.9 points.

  2. 2.Vanish

    23.6%

    Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +3.4 points.

  3. 3.OxiClean

    12.9%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Shout

    12.9%

    Held 4th. 165K estimated branded searches, 0% vs prior month. Share -0.6 points.

  5. 5.Dr Beckmann

    7.1%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Stain Devils

    0.23%

    Held 6th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Shout and its closest rivals

How has branded search demand for Shout changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Shout worldwide fell from 201K to 165K.
  • Across the 11 months ending August 2026, Shout’s estimated Share of Search among stain remover brands worldwide decreased from 15.4% to 12.9%.
  • Across the 11 months ending August 2026, Shout’s estimated Share of Search among stain remover brands worldwide peaked at 17% in November 2025 and was lowest at 12.9% in August 2026.
  • Across the 11 months ending August 2026, Shout fell from 3rd to 4th among stain remover brands worldwide.

How did search popularity change for stain remover brands worldwide in August 2026?

  1. In August 2026, Vanish gained estimated Share of Search among stain remover brands worldwide, from 20.2% to 23.6%.

  2. In August 2026, Resolve lost estimated Share of Search among stain remover brands worldwide, from 45.1% to 43.2%.

  3. In August 2026, OxiClean lost estimated Share of Search among stain remover brands worldwide, from 13.5% to 12.9%.

  4. In August 2026, Shout lost estimated Share of Search among stain remover brands worldwide, from 13.5% to 12.9%.

  5. Estimated monthly branded searches for Dr Beckmann worldwide rose 22.3% over 11 measured months, from 74K to 90.5K in August 2026.

How is Shout measured?

Brandwave collects information about searches that people make online using Shout’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • shout

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How the Brand Demand Index is measured

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