How popular isShopify Markets in search?
In September 2026, people searched for Shopify Markets by name about 5,400 times worldwide, a 33.3% decrease from the previous year. These searches made up 4.5% of all global cross border commerce platform searches, placing Shopify Markets fourth out of six platforms. These are worldwide searches for English-language branded terms.
Global-e46%
ESW33.7%
Zonos15%
Shopify Markets4.5%
FlavorCloud0.6%
Flow Commerce0.22%
Follow Shopify Markets and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which cross border commerce platforms compete with Shopify Markets?
Share of searches by month for Global-e, ESW, Zonos, Shopify Markets. The figures are in the table below the chart.
View monthly share of searches table
| Month | Global-e | ESW | Zonos | Shopify Markets | FlavorCloud | Flow Commerce |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 30.4% | 20.4% | 7.4% | 0.92% | 0.24% |
| Nov 2025 | 45% | 30.2% | 16.5% | 7.4% | 0.54% | 0.29% |
| Dec 2025 | 50% | 29.9% | 13.4% | 6% | 0.53% | 0.23% |
| Jan 2026 | 49.3% | 29.5% | 13.2% | 7.2% | 0.64% | 0.23% |
| Feb 2026 | 43.7% | 32.6% | 14.6% | 8% | 0.87% | 0.26% |
| Mar 2026 | 45.6% | 34.1% | 12.5% | 6.8% | 0.74% | 0.22% |
| Apr 2026 | 46.4% | 31.2% | 13.9% | 7.6% | 0.56% | 0.3% |
| May 2026 | 43% | 39.3% | 11.8% | 5.2% | 0.47% | 0.21% |
| Jun 2026 | 44% | 36.2% | 13.2% | 5.9% | 0.53% | 0.19% |
| Jul 2026 | 42.8% | 35.1% | 15.7% | 5.7% | 0.51% | 0.18% |
| Aug 2026 | 43.5% | 32.5% | 17.7% | 5.3% | 0.71% | 0.25% |
| Sep 2026 | 46% | 33.7% | 15% | 4.5% | 0.6% | 0.22% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46% | 55.3K | +24.5% | +2.4 points | |
| 2, held 2nd | 33.7% | 40.5K | +22.4% | +1.2 points | |
| 3, held 3rd | 15% | 18.1K | 0% | -2.7 points | |
| 4, held 4th | 4.5% | 5.4K | 0% | -0.8 points | |
| 5, held 5th | 0.6% | 720 | 0% | -0.1 points | |
| 6, held 6th | 0.22% | 260 | 0% | 0 points |
1.
Global-e46%
Held 1st. 55.3K estimated branded searches, +24.5% vs prior month. Share +2.4 points.
2.
ESW33.7%
Held 2nd. 40.5K estimated branded searches, +22.4% vs prior month. Share +1.2 points.
3.
Zonos15%
Held 3rd. 18.1K estimated branded searches, 0% vs prior month. Share -2.7 points.
4.5%
Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share -0.8 points.
0.6%
Held 5th. 720 estimated branded searches, 0% vs prior month. Share -0.1 points.
0.22%
Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Shopify Markets and its closest rivals

Shopify Markets vs Global-e: compare search popularity
Shopify Markets vs ESW: compare search popularity
Shopify Markets vs Zonos: compare search popularity
Shopify Markets vs FlavorCloud: compare search popularity
Shopify Markets vs Flow Commerce: compare search popularity- Compare Shopify Markets with any brand
Every comparison with Shopify Markets
5 comparisons
How has branded search demand for Shopify Markets changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Shopify Markets worldwide fell from 8.1K to 5.4K.
- Across the 12 months ending September 2026, Shopify Markets’ share of searches among cross border commerce platforms worldwide decreased from 7.4% to 4.5%.
- Across the 12 months ending September 2026, Shopify Markets’ share of searches among cross border commerce platforms worldwide peaked at 8% in February 2026 and was lowest at 4.5% in September 2026.
How did search popularity change for cross border commerce platforms worldwide in September 2026?
5 changes

In September 2026, Global-e gained share of searches among cross border commerce platforms worldwide, from 43.5% to 46%.

In September 2026, ESW gained share of searches among cross border commerce platforms worldwide, from 32.5% to 33.7%.

In September 2026, Zonos lost share of searches among cross border commerce platforms worldwide, from 17.7% to 15%.

In September 2026, Shopify Markets lost share of searches among cross border commerce platforms worldwide, from 5.3% to 4.5%.

Estimated monthly branded searches for FlavorCloud worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.
How are Shopify Markets’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Shopify Markets’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- shopify markets
Do you work for Shopify Markets? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Shopify Markets your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.