Brandwave

How popular isSFERRA?

In September 2026, people searched for SFERRA by name about 9,900 times worldwide, about the same as the previous year. These searches made up 1.5% of all global premium bedding brand searches, placing SFERRA seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about premium bedding brands, SFERRA appeared in four of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

SFERRA is the seventh most searched of 7 competitors and the third most recommended in AI answers.

  1. BrooklinenShare of searches 29.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. Cozy EarthShare of searches 21.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. Boll & BranchShare of searches 19%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. Piglet in BedShare of searches 12.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. SFERRAShare of searches 1.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

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Top premium bedding brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, SFERRA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. SFERRA is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Boll & Branch1st
  2. Frette2nd
  3. SFERRA3rd
  4. Brooklinen4th
  5. Cozy Earth5th
  6. Parachute6th
  7. Piglet in Bed–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Boll & Branch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Frette4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SFERRA4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Cozy Earth3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brooklinen2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Parachute1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Piglet in Bed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about premium bedding brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which premium bedding brands compete with SFERRA?

SFERRA against premium bedding brands worldwide, by month

Share of searches by month for Brooklinen, Cozy Earth, Boll & Branch, Piglet in Bed, Parachute, Frette, SFERRA. The figures are in the table below the chart.

View monthly share of searches table
MonthBrooklinenCozy EarthBoll & BranchPiglet in BedParachuteFretteSFERRA
Oct 202525.1%32.2%16.2%9.8%7.2%7.8%1.6%
Nov 202525.8%34.5%16.6%10.4%6%5.6%1.1%
Dec 202523.1%35.7%17.9%10.8%5.6%5.8%1.2%
Jan 202620.5%25.9%12.9%11.8%21.4%6.2%1.2%
Feb 202624.9%25.8%15.4%11.8%13%7.6%1.5%
Mar 202627.7%23.6%20.6%10.8%8.5%7%1.7%
Apr 202628.5%25%18.2%11.4%8%7.4%1.5%
May 202628.5%25.2%18.6%9.4%9.5%7.4%1.5%
Jun 202629.5%20.5%21.9%11.5%7.5%7.4%1.8%
Jul 202627.7%19.4%21%13.4%9.8%7%1.7%
Aug 202628.5%19.7%17.9%13.6%11.5%7.1%1.7%
Sep 202629.6%21.4%19%12.2%8.5%7.7%1.5%

  1. 1.Brooklinen

    29.6%

    Held 1st. 190K estimated branded searches, +16.6% vs prior month. Share +1.1 points.

  2. 2.Cozy Earth

    21.4%

    Held 2nd. 137K estimated branded searches, +22.2% vs prior month. Share +1.7 points.

  3. 3.Boll & Branch

    19%

    Held 3rd. 122K estimated branded searches, +19% vs prior month. Share +1.1 points.

  4. 4.Piglet in Bed

    12.2%

    Held 4th. 78.5K estimated branded searches, +0.74% vs prior month. Share -1.4 points.

  5. 5.Parachute

    8.5%

    Held 5th. 54.7K estimated branded searches, -16.7% vs prior month. Share -3 points.

  6. 6.Frette

    7.7%

    Held 6th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.6 points.

  7. 7.SFERRA

    1.5%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between SFERRA and its closest rivals

Every comparison with SFERRA

6 comparisons

How has branded search demand for SFERRA changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SFERRA worldwide held steady at 9.9K.
  • Across the 12 months ending September 2026, SFERRA’s share of searches among premium bedding brands worldwide held steady, from 1.6% to 1.5%.

How did search popularity change for premium bedding brands worldwide in September 2026?

6 changes

  1. In September 2026, Cozy Earth gained share of searches among premium bedding brands worldwide, from 19.7% to 21.4%.

  2. In September 2026, Brooklinen gained share of searches among premium bedding brands worldwide, from 28.5% to 29.6%.

  3. In September 2026, Boll & Branch gained share of searches among premium bedding brands worldwide, from 17.9% to 19%.

  4. In September 2026, Frette gained share of searches among premium bedding brands worldwide, from 7.1% to 7.7%.

  5. In September 2026, Parachute lost share of searches among premium bedding brands worldwide, from 11.5% to 8.5%.

  6. In September 2026, Piglet in Bed lost share of searches among premium bedding brands worldwide, from 13.6% to 12.2%.

How are SFERRA’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using SFERRA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sferra

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How the Brand Demand Index is measured

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