How popular isSea-Doo in search?
In September 2026, there were an estimated 165K branded searches for Sea-Doo worldwide which is up 22.2% over the last 12 months. Sea-Doo holds 73.6% estimated Share of Search among jet ski brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Sea-Doo73.6%
Yamaha WaveRunner16.5%
Kawasaki Jet Ski9.9%
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Which jet ski brands compete with Sea-Doo?
Share of Search by month for Sea-Doo, Yamaha WaveRunner, Kawasaki Jet Ski. The figures are in the table below the chart.
View monthly share of search table
| Month | Sea-Doo | Yamaha WaveRunner | Kawasaki Jet Ski |
|---|---|---|---|
| Oct 2025 | 68.1% | 18.3% | 13.7% |
| Nov 2025 | 63.7% | 17.1% | 19.2% |
| Dec 2025 | 68.3% | 15% | 16.7% |
| Jan 2026 | 68% | 15.3% | 16.7% |
| Feb 2026 | 65.8% | 18% | 16.1% |
| Mar 2026 | 70.2% | 15.7% | 14.1% |
| Apr 2026 | 77% | 16.1% | 6.9% |
| May 2026 | 75.9% | 15.8% | 8.4% |
| Jun 2026 | 75.3% | 17.9% | 6.8% |
| Jul 2026 | 74.2% | 17.7% | 8.2% |
| Aug 2026 | 69.4% | 13.5% | 17.1% |
| Sep 2026 | 73.6% | 16.5% | 9.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.6% | 165K | -55.2% | +4.2 points | |
| 2, moved from 3rd to 2nd | 16.5% | 37K | -48.4% | +3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 9.9% | 22.2K | -75.5% | -7.2 pointsmoved from 2nd to 3rd |
1.
Sea-Doo73.6%
Held 1st. 165K estimated branded searches, -55.2% vs prior month. Share +4.2 points.
16.5%
Moved from 3rd to 2nd. 37K estimated branded searches, -48.4% vs prior month. Share +3 points.
9.9%
Moved from 2nd to 3rd. 22.2K estimated branded searches, -75.5% vs prior month. Share -7.2 points.
Compare search popularity between Sea-Doo and its closest rivals
Every comparison with Sea-Doo
2 comparisons
How has branded search demand for Sea-Doo changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sea-Doo worldwide rose from 135K to 165K.
- Across the 12 months ending September 2026, Sea-Doo’s estimated Share of Search among jet ski brands worldwide increased from 68.1% to 73.6%.
- Across the 12 months ending September 2026, Sea-Doo’s estimated Share of Search among jet ski brands worldwide peaked at 77% in April 2026 and was lowest at 63.7% in November 2025.
How did search popularity change for jet ski brands worldwide in September 2026?
3 changes
In September 2026, Yamaha WaveRunner overtook Kawasaki Jet Ski to rank 2nd among jet ski brands worldwide, with 16.5% estimated Share of Search.
In September 2026, Sea-Doo gained estimated Share of Search among jet ski brands worldwide, from 69.4% to 73.6%.
In September 2026, Kawasaki Jet Ski lost estimated Share of Search among jet ski brands worldwide, from 17.1% to 9.9%.
How is Sea-Doo measured?
Brandwave collects information about searches that people make online using Sea-Doo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sea doo
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Is Sea-Doo your brand?
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