How popular isSchlage in search?
In September 2026, there were an estimated 125K branded searches for Schlage worldwide which is down 11.6% over the last 12 months. Schlage holds 9.4% estimated Share of Search among smart lock brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Schlage compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Smart lock brands | 3rd of 5 | 9.4% | Shown below |
| Door lock brands | 1st of 4 | 39% | Show ranking |
Which smart lock brands compete with Schlage?
Share of Search by month for Eufy, Nuki, Schlage, Yale. The figures are in the table below the chart.
View monthly share of search table
| Month | Eufy | Nuki | Schlage | Yale | August |
|---|---|---|---|---|---|
| Oct 2025 | 70.9% | 9% | 10.2% | 8.4% | 1.5% |
| Nov 2025 | 74.7% | 9.3% | 7.7% | 6.7% | 1.5% |
| Dec 2025 | 74.9% | 6.9% | 9.1% | 7.5% | 1.6% |
| Jan 2026 | 70.4% | 9% | 10.6% | 8% | 2.1% |
| Feb 2026 | 68% | 9.4% | 12.5% | 8.1% | 2% |
| Mar 2026 | 68.6% | 9.1% | 12.7% | 8.1% | 1.6% |
| Apr 2026 | 66.2% | 8.7% | 13.9% | 8% | 3.2% |
| May 2026 | 68% | 9.1% | 12.7% | 7.4% | 2.9% |
| Jun 2026 | 68.8% | 8.6% | 14% | 7.2% | 1.3% |
| Jul 2026 | 68.5% | 8.7% | 13.5% | 8% | 1.3% |
| Aug 2026 | 70.7% | 8.7% | 10.8% | 8.7% | 1.1% |
| Sep 2026 | 71.6% | 10.1% | 9.4% | 7.9% | 1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.6% | 953K | -5.4% | +0.9 points | |
| 2, moved from 3rd to 2nd | 10.1% | 135K | +8.9% | +1.4 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 9.4% | 125K | -18.9% | -1.4 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 7.9% | 105K | -14.9% | -0.8 points | |
| 5, held 5th | 1% | 13.3K | -18.7% | -0.1 points |
1.
Eufy71.6%
Held 1st. 953K estimated branded searches, -5.4% vs prior month. Share +0.9 points.
2.
Nuki
10.1%
Moved from 3rd to 2nd. 135K estimated branded searches, +8.9% vs prior month. Share +1.4 points.
3.
Schlage9.4%
Moved from 2nd to 3rd. 125K estimated branded searches, -18.9% vs prior month. Share -1.4 points.
4.
Yale
7.9%
Held 4th. 105K estimated branded searches, -14.9% vs prior month. Share -0.8 points.
5.
August1%
Held 5th. 13.3K estimated branded searches, -18.7% vs prior month. Share -0.1 points.
Compare search popularity between Schlage and its closest rivals
Every comparison with Schlage
6 comparisons
How has branded search demand for Schlage changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Schlage worldwide fell from 141K to 125K.
- Across the 12 months ending September 2026, Schlage’s estimated Share of Search among smart lock brands worldwide decreased from 10.2% to 9.4%.
- Across the 12 months ending September 2026, Schlage’s estimated Share of Search among smart lock brands worldwide peaked at 14% in June 2026 and was lowest at 7.7% in November 2025.
- Across the 12 months ending September 2026, Schlage fell from 2nd to 3rd among smart lock brands worldwide.
How did search popularity change for smart lock brands worldwide in September 2026?
5 changes
In September 2026, Nuki overtook Schlage to rank 2nd among smart lock brands worldwide, with 10.1% estimated Share of Search.
In September 2026, Eufy gained estimated Share of Search among smart lock brands worldwide, from 70.7% to 71.6%.
In September 2026, Schlage lost estimated Share of Search among smart lock brands worldwide, from 10.8% to 9.4%.
In September 2026, Yale lost estimated Share of Search among smart lock brands worldwide, from 8.7% to 7.9%.
Estimated monthly branded searches for August worldwide fell 34.7% over 12 measured months, from 20.3K to 13.3K in September 2026.
How is Schlage measured?
Brandwave collects information about searches that people make online using Schlage’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- schlage
- schlage door handle
- schlage door lock
- schlage lock
- schlage smart lock
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Is Schlage your brand?
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