Brandwave

How popular isScalar?

In September 2026, people searched for Scalar by name about 3,010 times worldwide, a 27% increase from the previous year. These searches made up 3.6% of all global API documentation tool searches, placing Scalar sixth out of nine tools. When we asked both ChatGPT and Google AI Overviews about API documentation tools, Scalar appeared in all answers and was the fourth most recommended of the nine.

Search and AI answers in September 2026

Scalar is the sixth most searched of 9 competitors and the fourth most recommended in AI answers.

  1. DocusaurusShare of searches 26.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 9th
  2. MintlifyShare of searches 21.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. PostmanShare of searches 20.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 7th
  4. SwaggerShare of searches 18%Mentioned in 5 of 5 AI answersPlace in AI recommendations 5th
  5. ScalarShare of searches 3.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th

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Top API documentation tools in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Scalar appeared in all five answers. Scalar is the fourth most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mintlify1st
  2. ReadMe2nd
  3. Redocly3rd
  4. Scalar4th
  5. Swagger5th
  6. SwaggerHub6th
  7. Postman7th
  8. Stoplight8th
  9. Docusaurus9th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Mintlify5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Swagger5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Redocly5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scalar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ReadMe5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Docusaurus3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stoplight3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Postman2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SwaggerHub2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers

See every answer about API documentation tools

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which API documentation tools compete with Scalar?

Scalar against API documentation tools worldwide, by month

Share of searches by month for Docusaurus, Mintlify, Postman, Swagger, Redocly, Scalar, SwaggerHub. The figures are in the table below the chart.

View monthly share of searches table
MonthDocusaurusMintlifyPostmanSwaggerRedoclyScalarSwaggerHubReadMeStoplight
Oct 202530%20.1%20.4%16.9%6%1.8%3.3%0.93%0.58%
Nov 202533.3%18.3%19.3%16.6%5.5%2%3.6%0.86%0.53%
Dec 202534.1%22.9%16.2%15.7%5.6%1.8%2.4%0.84%0.48%
Jan 202633.2%22.3%16.6%15.9%5.4%2.1%3%0.89%0.55%
Feb 202625.2%20.8%21.9%18%6.2%2.9%3.4%1.1%0.66%
Mar 202626.7%22%19%18.4%6.6%2.9%2.9%0.95%0.6%
Apr 202626.8%27%19.1%15.7%5.4%2.4%2.4%0.83%0.5%
May 202627%22.3%19.2%17.9%6.6%3%2.4%0.92%0.61%
Jun 202632.6%26.8%16.3%14.4%4.4%2.5%1.9%0.76%0.43%
Jul 202625.9%26.1%19.3%17.1%5.2%2.9%2.3%0.78%0.42%
Aug 202631%25.5%18%14.9%5.1%2.8%1.8%0.62%0.3%
Sep 202626.2%21.6%20.7%18%6.4%3.6%2.2%0.95%0.39%

  1. 1.Docusaurus

    26.2%

    Held 1st. 22.2K estimated branded searches, -32.9% vs prior month. Share -4.8 points.

  2. 2.Mintlify

    21.6%

    Held 2nd. 18.2K estimated branded searches, -33.1% vs prior month. Share -4 points.

  3. 3.Postman

    20.7%

    Held 3rd. 17.5K estimated branded searches, -8.9% vs prior month. Share +2.7 points.

  4. 4.Swagger

    18%

    Held 4th. 15.2K estimated branded searches, -4.4% vs prior month. Share +3.1 points.

  5. 5.Redocly

    6.4%

    Held 5th. 5.4K estimated branded searches, +0.37% vs prior month. Share +1.4 points.

  6. 6.Scalar

    3.6%

    Held 6th. 3K estimated branded searches, 0% vs prior month. Share +0.7 points.

  7. 7.SwaggerHub

    2.2%

    Held 7th. 1.9K estimated branded searches, 0% vs prior month. Share +0.5 points.

  8. 8.ReadMe

    0.95%

    Held 8th. 800 estimated branded searches, +21.2% vs prior month. Share +0.3 points.

  9. 9.Stoplight

    0.39%

    Held 9th. 330 estimated branded searches, +3.1% vs prior month. Share +0.1 points.

Compare popularity between Scalar and its closest rivals

Every comparison with Scalar

8 comparisons

How has branded search demand for Scalar changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Scalar worldwide rose from 2.4K to 3K.
  • Across the 12 months ending September 2026, Scalar’s share of searches among API documentation tools worldwide increased from 1.8% to 3.6%.
  • Across the 12 months ending September 2026, Scalar rose from 7th to 6th among API documentation tools worldwide.

How did search popularity change for API documentation tools worldwide in September 2026?

6 changes

  1. In September 2026, Swagger gained share of searches among API documentation tools worldwide, from 14.9% to 18%.

  2. In September 2026, Postman gained share of searches among API documentation tools worldwide, from 18% to 20.7%.

  3. In September 2026, Redocly gained share of searches among API documentation tools worldwide, from 5.1% to 6.4%.

  4. In September 2026, Scalar gained share of searches among API documentation tools worldwide, from 2.8% to 3.6%.

  5. In September 2026, Docusaurus lost share of searches among API documentation tools worldwide, from 31% to 26.2%.

  6. In September 2026, Mintlify lost share of searches among API documentation tools worldwide, from 25.5% to 21.6%.

How are Scalar’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Scalar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • api documentation scalar
  • scalar api
  • scalar api documentation
  • scalar com

Do you work for Scalar? To request corrections or removal please contact us via our support page and we will be happy to assist.

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