Brandwave

How popular isSawStop?

In September 2026, people searched for SawStop by name about 9,900 times worldwide, an 18.2% decrease from the previous year. These searches made up 0.81% of all global bench saw brand searches, placing SawStop sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about bench saw brands, SawStop appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

SawStop is the sixth most searched of 7 competitors and the second most recommended in AI answers.

  1. DeWaltShare of searches 54.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. EinhellShare of searches 20.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. FestoolShare of searches 20.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. GrizzlyShare of searches 2.7%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. SawStopShare of searches 0.81%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd

+2 more

SawStop website (opens in a new tab)

Follow SawStop and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top bench saw brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, SawStop appeared in all four answers. SawStop is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. DeWalt1st
  2. SawStop2nd
  3. Bosch3rd
  4. Grizzly4th
  5. Einhell–
  6. Festool–
  7. Evolution–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DeWalt4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • SawStop4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Grizzly2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bosch2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Einhell0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Festool0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Evolution0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bench saw brands

4 answers

  • Asked ChatGPT

    “Which bench saw brand should I buy?”

    1. 1DeWalt
    2. 2SawStop

  • Asked ChatGPT

    “What are the best bench saw brands?”

    1. 1DeWalt
    2. 2Bosch
    3. 3SawStop
    4. 4Grizzly

  • Asked ChatGPT

    “What's the best bench saw brand for wood cutting?”

    1. 1DeWalt
    2. 2SawStop
    3. 3Bosch

  • Searched Google, AI Overview

    “portable bench saw”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “table saw brands”

    1. 1SawStop
    2. 2Grizzly
    3. 3DeWalt

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which bench saw brands compete with SawStop?

SawStop against bench saw brands worldwide, by month

Share of searches by month for DeWalt, Einhell, Festool, Grizzly, SawStop. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltEinhellFestoolGrizzlyBoschSawStopEvolution
Oct 202550.4%22.5%22.5%2.5%0.74%0.91%0.4%
Nov 202555.4%20.2%20.2%2.2%0.67%0.81%0.44%
Dec 202559.5%17.8%17.8%2.9%0.72%0.87%0.39%
Jan 202654.7%20%20%3.3%0.66%0.98%0.44%
Feb 202655.1%20.1%20.1%2.7%0.66%0.81%0.44%
Mar 202650.2%22.5%22.5%3%0.6%0.74%0.49%
Apr 202649.8%27.2%18.2%3%0.6%0.73%0.4%
May 202649.9%27.3%18.2%3%0.6%0.6%0.4%
Jun 202652.8%23.6%19.3%2.6%0.64%0.64%0.35%
Jul 202652.3%23.4%19.1%3.2%0.77%0.77%0.42%
Aug 202657.3%20.9%17.1%2.8%0.69%0.69%0.46%
Sep 202654.9%20.1%20.1%2.7%0.81%0.81%0.66%

  1. 1.DeWalt

    54.9%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -2.4 points.

  2. 2.Einhell

    20.1%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.9 points.

  3. 3.Festool

    20.1%

    Held 3rd. 246K estimated branded searches, +22.4% vs prior month. Share +3 points.

  4. 4.Grizzly

    2.7%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Bosch

    0.81%

    Held 5th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.SawStop

    0.81%

    Held 6th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  7. 7.Evolution

    0.66%

    Held 7th. 8.1K estimated branded searches, +50% vs prior month. Share +0.2 points.

Compare popularity between SawStop and its closest rivals

Every comparison with SawStop

8 comparisons

How has branded search demand for SawStop changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for SawStop worldwide fell from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, SawStop fell from 5th to 6th among bench saw brands worldwide.

How did search popularity change for bench saw brands worldwide in September 2026?

5 changes

  1. In September 2026, Festool gained share of searches among bench saw brands worldwide, from 17.1% to 20.1%.

  2. In September 2026, DeWalt lost share of searches among bench saw brands worldwide, from 57.3% to 54.9%.

  3. In September 2026, Einhell lost share of searches among bench saw brands worldwide, from 20.9% to 20.1%.

  4. Estimated monthly branded searches for Evolution worldwide rose 50% over 12 measured months, from 5.4K to 8.1K in September 2026.

  5. Estimated monthly branded searches for SawStop worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are SawStop’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using SawStop’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • saw stop

Do you work for SawStop? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does SawStop compete?

SawStop is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Table saws5th of 60.59%Show ranking
Bench saw brands6th of 70.81%Shown above
Creator with pink hair and a pink jacket

Is SawStop your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free