How popular isSANS in search?
In August 2026, there were an estimated 1.9K branded searches for SANS worldwide which is down 20.8% over the last 11 months. SANS holds 3.2% estimated Share of Search among cybersecurity certifications worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
EC-Council46.2%
CompTIA25.2%
Offensive Security13.8%
GIAC7.5%ISC24.1%
SANS3.2%
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Which cybersecurity certifications compete with SANS?
Share of Search by month for EC-Council, CompTIA, Offensive Security, GIAC, ISC2, SANS. The figures are in the table below the chart.
View monthly share of search table
| Month | EC-Council | CompTIA | Offensive Security | GIAC | ISC2 | SANS |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.3% | 25.4% | 13.8% | 7.6% | 4.1% | 2.7% |
| Nov 2025 | 50.1% | 22.4% | 15% | 6.7% | 3.6% | 2.3% |
| Dec 2025 | 46.4% | 25.4% | 13.9% | 7.6% | 4.1% | 2.7% |
| Jan 2026 | 41.5% | 27.8% | 12.4% | 10.2% | 4.5% | 3.6% |
| Feb 2026 | 49.6% | 22.2% | 12.1% | 8.1% | 4.4% | 3.6% |
| Mar 2026 | 44% | 24.1% | 16.1% | 7.2% | 4.8% | 3.9% |
| Apr 2026 | 46.4% | 25.4% | 13.9% | 7.6% | 4.1% | 2.7% |
| May 2026 | 42.9% | 28.6% | 12.8% | 7% | 5.7% | 3% |
| Jun 2026 | 46.2% | 25.2% | 13.8% | 7.5% | 4.1% | 3.2% |
| Jul 2026 | 47.4% | 25.9% | 11.5% | 7.7% | 4.2% | 3.3% |
| Aug 2026 | 46.2% | 25.2% | 13.8% | 7.5% | 4.1% | 3.2% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.2% | 27.1K | 0% | -1.2 points | |
| 2, held 2nd | 25.2% | 14.8K | 0% | -0.7 points | |
| 3, held 3rd | 13.8% | 8.1K | +22.7% | +2.3 points | |
| 4, held 4th | 7.5% | 4.4K | 0% | -0.2 points | |
| 5, held 5th | 4.1% | 2.4K | 0% | -0.1 points | |
| 6, held 6th | 3.2% | 1.9K | 0% | -0.1 points |
46.2%
Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share -1.2 points.
2.
CompTIA25.2%
Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -0.7 points.
13.8%
Held 3rd. 8.1K estimated branded searches, +22.7% vs prior month. Share +2.3 points.
4.
GIAC7.5%
Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share -0.2 points.
5.
4.1%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share -0.1 points.
6.
3.2%
Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
Compare search popularity between SANS and its closest rivals
How has branded search demand for SANS changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for SANS worldwide fell from 2.4K to 1.9K.
- Across the 11 months ending August 2026, SANS’s estimated Share of Search among cybersecurity certifications worldwide peaked at 3.9% in March 2026 and was lowest at 2.3% in November 2025.
How did search popularity change for cybersecurity certifications worldwide in August 2026?
6 changes
In August 2026, Offensive Security gained estimated Share of Search among cybersecurity certifications worldwide, from 11.5% to 13.8%.
In August 2026, EC-Council lost estimated Share of Search among cybersecurity certifications worldwide, from 47.4% to 46.2%.
In August 2026, CompTIA lost estimated Share of Search among cybersecurity certifications worldwide, from 25.9% to 25.2%.
Estimated monthly branded searches for GIAC worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.
Estimated monthly branded searches for ISC2 worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.
Estimated monthly branded searches for SANS worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.
How is SANS measured?
Brandwave collects information about searches that people make online using SANS’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- sans training
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