Brandwave

GIAC vs SANS:Which is searched more?

In August 2026, GIAC had more branded searches than SANS among cybersecurity certifications worldwide. GIAC was estimated to have 4.4K branded searches compared to SANS’s 1.9K, and held a 7.5% Share of Search versus SANS’s 3.2%. These are worldwide searches for English-language branded terms.

Share of Search among cybersecurity certifications worldwide in August 2026Which is more popular in search, GIAC or SANS?
GIAC7.5%4.4K searches
vs
SANS3.2%1.9K searches

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Which is more popular in search, GIAC or SANS?

Compare the cybersecurity certifications teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

GIAC and SANS among cybersecurity certifications worldwide, by month

Share of Search by month for GIAC, SANS. The figures are in the table below the chart.

View monthly share of search table
MonthGIACSANS
Oct 20257.6%2.7%
Nov 20256.7%2.3%
Dec 20257.6%2.7%
Jan 202610.2%3.6%
Feb 20268.1%3.6%
Mar 20267.2%3.9%
Apr 20267.6%2.7%
May 20267%3%
Jun 20267.5%3.2%
Jul 20267.7%3.3%
Aug 20267.5%3.2%
Sep 2026——

How has the GIAC and SANS comparison changed over the last 12 months?

  • GIAC was ahead of SANS in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, GIAC’s estimated Share of Search among cybersecurity certifications worldwide moved from 7.6% to 7.5%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
  • Across the 11 months ending August 2026, SANS’s estimated Share of Search among cybersecurity certifications worldwide moved from 2.7% to 3.2%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for cybersecurity certifications worldwide in August 2026?

  1. Estimated monthly branded searches for GIAC worldwide fell 33.3% over 11 measured months, from 6.6K to 4.4K in August 2026.

  2. Estimated monthly branded searches for SANS worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using GIAC’s and SANS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GIAC

1 branded search term

  • giac certification

SANS

1 branded search term

  • sans training

How the Brand Demand Index is measured

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