Brandwave

CompTIA vs SANS:Which is more popular by branded search?

In August 2026, CompTIA had more branded searches than SANS among cybersecurity certifications worldwide. CompTIA was estimated to have 14.8K branded searches compared to SANS’s 1.9K, and held a 25.2% Share of Search versus SANS’s 3.2%. These are worldwide searches for English-language branded terms.

Share of Search among cybersecurity certifications worldwide in August 2026Which is more popular in search, CompTIA or SANS?
CompTIA25.2%14.8K searches
vs
SANS3.2%1.9K searches

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Which is more popular in search, CompTIA or SANS?

Compare the cybersecurity certifications teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

CompTIA and SANS among cybersecurity certifications worldwide, by month

Share of Search by month for CompTIA, SANS. The figures are in the table below the chart.

View monthly share of search table
MonthEC-CouncilCompTIAOffensive SecurityGIACISC2SANS
Oct 202546.3%25.4%13.8%7.6%4.1%2.7%
Nov 202550.1%22.4%15%6.7%3.6%2.3%
Dec 202546.4%25.4%13.9%7.6%4.1%2.7%
Jan 202641.5%27.8%12.4%10.2%4.5%3.6%
Feb 202649.6%22.2%12.1%8.1%4.4%3.6%
Mar 202644%24.1%16.1%7.2%4.8%3.9%
Apr 202646.4%25.4%13.9%7.6%4.1%2.7%
May 202642.9%28.6%12.8%7%5.7%3%
Jun 202646.2%25.2%13.8%7.5%4.1%3.2%
Jul 202647.4%25.9%11.5%7.7%4.2%3.3%
Aug 202646.2%25.2%13.8%7.5%4.1%3.2%
Sep 2026——————

How has the CompTIA and SANS comparison changed over the last 12 months?

  • CompTIA was ahead of SANS in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, CompTIA’s estimated Share of Search among cybersecurity certifications worldwide moved from 25.4% to 25.2%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
  • Across the 11 months ending August 2026, SANS’s estimated Share of Search among cybersecurity certifications worldwide moved from 2.7% to 3.2%, and its estimated monthly branded searches moved from 2.4K to 1.9K.

How did search popularity change for cybersecurity certifications worldwide in August 2026?

  1. In August 2026, CompTIA lost estimated Share of Search among cybersecurity certifications worldwide, from 25.9% to 25.2%.

  2. Estimated monthly branded searches for SANS worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using CompTIA’s and SANS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

CompTIA

1 branded search term

  • comptia certification

SANS

1 branded search term

  • sans training

How the Brand Demand Index is measured

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