How popular isRows in search?
In August 2026, there were an estimated 320 branded searches for Rows worldwide which is down 63.6% over the last 11 months. Rows holds 1.7% estimated Share of Search among AI spreadsheet tools worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Formula Bot51.4%
Numerous.ai46.6%
Rows1.7%
Equals0.26%
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Which AI spreadsheet tools compete with Rows?
Share of Search by month for Formula Bot, Numerous.ai, Rows. The figures are in the table below the chart.
View monthly share of search table
| Month | Formula Bot | Numerous.ai | Rows | Equals |
|---|---|---|---|---|
| Oct 2025 | 38.1% | 59% | 2.6% | 0.27% |
| Nov 2025 | 33.8% | 63.7% | 2.3% | 0.23% |
| Dec 2025 | 41.9% | 55.3% | 2.5% | 0.38% |
| Jan 2026 | 32.2% | 61.4% | 6.1% | 0.27% |
| Feb 2026 | 33.1% | 62.4% | 4.1% | 0.35% |
| Mar 2026 | 32.8% | 64.6% | 2.3% | 0.24% |
| Apr 2026 | 36.9% | 61.7% | 1.2% | 0.18% |
| May 2026 | 28.1% | 70.6% | 1.1% | 0.17% |
| Jun 2026 | 36.9% | 61.7% | 1.2% | 0.19% |
| Jul 2026 | 46.3% | 51.6% | 1.9% | 0.24% |
| Aug 2026 | 51.4% | 46.6% | 1.7% | 0.26% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 51.4% | 9.7K | 0% | +5.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 46.6% | 8.8K | -18.5% | -4.9 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 1.7% | 320 | -17.9% | -0.2 points | |
| 4, held 4th | 0.26% | 50 | 0% | 0 points |
51.4%
Moved from 2nd to 1st. 9.7K estimated branded searches, 0% vs prior month. Share +5.1 points.
46.6%
Moved from 1st to 2nd. 8.8K estimated branded searches, -18.5% vs prior month. Share -4.9 points.
3.
Rows1.7%
Held 3rd. 320 estimated branded searches, -17.9% vs prior month. Share -0.2 points.
4.
Equals0.26%
Held 4th. 50 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Rows and its closest rivals
Every comparison with Rows
3 comparisons
How has branded search demand for Rows changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Rows worldwide fell from 880 to 320.
- Across the 11 months ending August 2026, Rows’ estimated Share of Search among AI spreadsheet tools worldwide decreased from 2.6% to 1.7%.
- Across the 11 months ending August 2026, Rows’ estimated Share of Search among AI spreadsheet tools worldwide peaked at 6.1% in January 2026 and was lowest at 1.1% in May 2026.
How did search popularity change for AI spreadsheet tools worldwide in August 2026?
4 changes
In August 2026, Formula Bot overtook Numerous.ai to take the highest estimated Share of Search among AI spreadsheet tools worldwide, at 51.4%.
In August 2026, Numerous.ai lost estimated Share of Search among AI spreadsheet tools worldwide, from 51.6% to 46.6%.
Estimated monthly branded searches for Rows worldwide fell 63.6% over 11 measured months, from 880 to 320 in August 2026.
Estimated monthly branded searches for Equals worldwide fell 44.4% over 11 measured months, from 90 to 50 in August 2026.
How is Rows measured?
Brandwave collects information about searches that people make online using Rows’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- rows app
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Is Rows your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.