Formula Bot vs Rows:Which is more popular by branded search?
In August 2026, Formula Bot had more branded searches than Rows among AI spreadsheet tools worldwide. Formula Bot was estimated to have 8.1K branded searches compared to Rows’ 320, and held a 62.9% Share of Search versus Rows’ 2.5%. These are worldwide searches for English-language branded terms.
Follow Formula Bot vs Rows and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Formula Bot or Rows?
Compare the AI tools that help build and analyse spreadsheets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Formula Bot, Rows. The figures are in the table below the chart.
View monthly share of search table
| Month | Formula Bot | Numerous.ai | Rows | Equals |
|---|---|---|---|---|
| Oct 2025 | 47.7% | 47.7% | 4.2% | 0.43% |
| Nov 2025 | 43.1% | 52.7% | 3.8% | 0.37% |
| Dec 2025 | 52.7% | 42.9% | 3.8% | 0.59% |
| Jan 2026 | 40.3% | 49.5% | 9.8% | 0.43% |
| Feb 2026 | 41.7% | 51% | 6.7% | 0.57% |
| Mar 2026 | 43.1% | 52.7% | 3.8% | 0.39% |
| Apr 2026 | 48.9% | 48.9% | 1.9% | 0.28% |
| May 2026 | 39.2% | 58.6% | 1.9% | 0.28% |
| Jun 2026 | 48.9% | 48.9% | 1.9% | 0.3% |
| Jul 2026 | 58.1% | 38.7% | 2.8% | 0.36% |
| Aug 2026 | 62.9% | 34.2% | 2.5% | 0.39% |
| Sep 2026 | — | — | — | — |
How has the Formula Bot and Rows comparison changed over the last 12 months?
3 findings
- Formula Bot was ahead of Rows in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Formula Bot’s estimated Share of Search among AI spreadsheet tools worldwide moved from 47.7% to 62.9%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 11 months ending August 2026, Rows’ estimated Share of Search among AI spreadsheet tools worldwide moved from 4.2% to 2.5%, and its estimated monthly branded searches moved from 880 to 320.
How did search popularity change for AI spreadsheet tools worldwide in August 2026?
2 changes
In August 2026, Formula Bot gained estimated Share of Search among AI spreadsheet tools worldwide, from 58.1% to 62.9%.
Estimated monthly branded searches for Rows worldwide fell 63.6% over 11 measured months, from 880 to 320 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Formula Bot’s and Rows’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Formula Bot
1 branded search term
- formula bot
Rows
1 branded search term
- rows app
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.