Equals vs Rows:Which is more popular by branded search?
In August 2026, Rows had more branded searches than Equals among AI spreadsheet tools worldwide. Rows was estimated to have 320 branded searches compared to Equals’ 50, and held a 2.5% Share of Search versus Equals’ 0.39%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Equals or Rows?
Compare the AI tools that help build and analyse spreadsheets. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rows, Equals. The figures are in the table below the chart.
View monthly share of search table
| Month | Formula Bot | Numerous.ai | Rows | Equals |
|---|---|---|---|---|
| Oct 2025 | 47.7% | 47.7% | 4.2% | 0.43% |
| Nov 2025 | 43.1% | 52.7% | 3.8% | 0.37% |
| Dec 2025 | 52.7% | 42.9% | 3.8% | 0.59% |
| Jan 2026 | 40.3% | 49.5% | 9.8% | 0.43% |
| Feb 2026 | 41.7% | 51% | 6.7% | 0.57% |
| Mar 2026 | 43.1% | 52.7% | 3.8% | 0.39% |
| Apr 2026 | 48.9% | 48.9% | 1.9% | 0.28% |
| May 2026 | 39.2% | 58.6% | 1.9% | 0.28% |
| Jun 2026 | 48.9% | 48.9% | 1.9% | 0.3% |
| Jul 2026 | 58.1% | 38.7% | 2.8% | 0.36% |
| Aug 2026 | 62.9% | 34.2% | 2.5% | 0.39% |
| Sep 2026 | — | — | — | — |
How has the Equals and Rows comparison changed over the last 12 months?
3 findings
- Rows was ahead of Equals in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Equals’ estimated Share of Search among AI spreadsheet tools worldwide moved from 0.43% to 0.39%, and its estimated monthly branded searches moved from 90 to 50.
- Across the 11 months ending August 2026, Rows’ estimated Share of Search among AI spreadsheet tools worldwide moved from 4.2% to 2.5%, and its estimated monthly branded searches moved from 880 to 320.
How did search popularity change for AI spreadsheet tools worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Equals’ and Rows’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.