Brandwave

How popular isRent the Runway?

In September 2026, people searched for Rent the Runway by name about 368,000 times worldwide, a 22.3% increase from the previous year. These searches made up 38.2% of all global clothing rental service searches, placing Rent the Runway second out of seven services. When we asked both ChatGPT and Google AI Overviews about clothing rental services, Rent the Runway appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Rent the Runway is the second most searched of 7 competitors and the most recommended in AI answers.

  1. NuulyShare of searches 46.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Rent the RunwayShare of searches 38.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. TulerieShare of searches 11.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. FashionPassShare of searches 1.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. By RotationShare of searches 1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th

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Top clothing rental services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Rent the Runway appeared in all five answers. Rent the Runway is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rent the Runway1st
  2. Nuuly2nd
  3. FashionPass3rd
  4. Armoire4th
  5. Tulerie5th
  6. By Rotation6th
  7. HURR–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rent the Runway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Armoire4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nuuly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tulerie3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • FashionPass3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • By Rotation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HURR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about clothing rental services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.

Which clothing rental services compete with Rent the Runway?

Rent the Runway against clothing rental services worldwide, by month

Share of searches by month for Nuuly, Rent the Runway, Tulerie. The figures are in the table below the chart.

View monthly share of searches table
MonthNuulyRent the RunwayTulerieFashionPassBy RotationArmoireHURR
Oct 202547.2%38.6%9.5%2.3%1.6%0.43%0.41%
Nov 202545.3%37%13.5%1.8%1.5%0.42%0.39%
Dec 202543.7%29.2%23.9%1.8%0.96%0.33%0.22%
Jan 202649.1%40.2%6.6%2%1.3%0.46%0.38%
Feb 202653%35.4%7.1%2.1%1.4%0.49%0.38%
Mar 202652.2%34.9%8.6%2.1%1.4%0.49%0.36%
Apr 202647.6%38.9%9.5%1.9%1.3%0.44%0.35%
May 202646.1%37.7%11.3%2.3%1.9%0.44%0.41%
Jun 202646%37.6%11.3%2.3%1.9%0.44%0.5%
Jul 202643.7%35.8%16%2.2%1.4%0.4%0.48%
Aug 202646.4%38%11.3%2.3%1.2%0.35%0.41%
Sep 202646.7%38.2%11.4%1.9%1%0.36%0.33%

  1. 1.Nuuly

    46.7%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  2. 2.Rent the Runway

    38.2%

    Held 2nd. 368K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Tulerie

    11.4%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.FashionPass

    1.9%

    Held 4th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.4 points.

  5. 5.By Rotation

    1%

    Held 5th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  6. 6.Armoire

    0.36%

    Moved from 7th to 6th. 3.5K estimated branded searches, +3.3% vs prior month. Share 0 points.

  7. 7.HURR

    0.33%

    Moved from 6th to 7th. 3.2K estimated branded searches, -20% vs prior month. Share -0.1 points.

Compare popularity between Rent the Runway and its closest rivals

Every comparison with Rent the Runway

6 comparisons

How has branded search demand for Rent the Runway changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rent the Runway worldwide rose from 301K to 368K.
  • Across the 12 months ending September 2026, Rent the Runway’s share of searches among clothing rental services worldwide peaked at 40.2% in January 2026 and was lowest at 29.2% in December 2025.

How did search popularity change for clothing rental services worldwide in September 2026?

6 changes

  1. By Rotation’s share of searches among clothing rental services worldwide has lost ground for 3 months in a row, from 1.9% to 1% in September 2026.

  2. In September 2026, Armoire rose from 7th to 6th among clothing rental services worldwide.

  3. In September 2026, HURR fell from 6th to 7th among clothing rental services worldwide.

  4. Estimated monthly branded searches for Tulerie worldwide rose 48.6% over 12 measured months, from 74K to 110K in September 2026.

  5. Estimated monthly branded searches for Nuuly worldwide rose 22.3% over 12 measured months, from 368K to 450K in September 2026.

  6. Estimated monthly branded searches for Rent the Runway worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

How are Rent the Runway’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Rent the Runway’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rent the runway

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How the Brand Demand Index is measured

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