FashionPass vs Rent the Runway:Which is more popular?
In September 2026, Rent the Runway had more branded searches than FashionPass among clothing rental services worldwide. Rent the Runway had about 368,000 branded searches, while FashionPass had 18,100. Rent the Runway made up 38.2% of all clothing rental service searches we track, and FashionPass accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about clothing rental services, Rent the Runway appeared in all five answers and FashionPass in three. Rent the Runway was mentioned before FashionPass in every answer.
Who do people search for more?
Rent the Runway, about 20 searches for every 1 for FashionPass
Who does AI mention more?
Rent the Runway, mentioned in every answer we collected
Who does AI recommend more?
Rent the Runway, named ahead of FashionPass in every answer
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Top clothing rental services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rent the Runway appeared in all five answers. FashionPass was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Rent the Runway was listed before FashionPass in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Rent the Runway1st
Nuuly2nd
FashionPass3rd
Armoire4th
Tulerie5th
By Rotation6th
HURR–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rent the Runway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Armoire4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nuuly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tulerie3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- FashionPass3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- By Rotation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HURR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about clothing rental services
5 answers
Asked ChatGPT
“Which clothing rental service should I use?”
Asked ChatGPT
“What are the best clothing rental services?”
Asked ChatGPT
“What's the best place to rent a designer dress for a wedding?”
Searched Google, AI Overview
“clothing rental”
Searched Google, AI Overview
“rent clothes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is FashionPass or Rent the Runway more popular in search?
This chart shows how often people search Google for FashionPass and Rent the Runway by name. Each line represents a brand's share of searches for all seven clothing rental services we track, month by month, from English-language searches worldwide.
Share of searches by month for Rent the Runway, FashionPass. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nuuly | Rent the Runway | Tulerie | FashionPass | By Rotation | Armoire | HURR |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 38.6% | 9.5% | 2.3% | 1.6% | 0.43% | 0.41% |
| Nov 2025 | 45.3% | 37% | 13.5% | 1.8% | 1.5% | 0.42% | 0.39% |
| Dec 2025 | 43.7% | 29.2% | 23.9% | 1.8% | 0.96% | 0.33% | 0.22% |
| Jan 2026 | 49.1% | 40.2% | 6.6% | 2% | 1.3% | 0.46% | 0.38% |
| Feb 2026 | 53% | 35.4% | 7.1% | 2.1% | 1.4% | 0.49% | 0.38% |
| Mar 2026 | 52.2% | 34.9% | 8.6% | 2.1% | 1.4% | 0.49% | 0.36% |
| Apr 2026 | 47.6% | 38.9% | 9.5% | 1.9% | 1.3% | 0.44% | 0.35% |
| May 2026 | 46.1% | 37.7% | 11.3% | 2.3% | 1.9% | 0.44% | 0.41% |
| Jun 2026 | 46% | 37.6% | 11.3% | 2.3% | 1.9% | 0.44% | 0.5% |
| Jul 2026 | 43.7% | 35.8% | 16% | 2.2% | 1.4% | 0.4% | 0.48% |
| Aug 2026 | 46.4% | 38% | 11.3% | 2.3% | 1.2% | 0.35% | 0.41% |
| Sep 2026 | 46.7% | 38.2% | 11.4% | 1.9% | 1% | 0.36% | 0.33% |
How has the FashionPass and Rent the Runway comparison changed over the last 12 months?
3 findings
- Rent the Runway was ahead of FashionPass in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FashionPass’ share of searches among clothing rental services worldwide moved from 2.3% to 1.9%, and its estimated monthly branded searches held steady at 18.1K.
- Across the 12 months ending September 2026, Rent the Runway’s share of searches among clothing rental services worldwide moved from 38.6% to 38.2%, and its estimated monthly branded searches moved from 301K to 368K.
How did search popularity change for clothing rental services worldwide in September 2026?
1 change
Estimated monthly branded searches for Rent the Runway worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using FashionPass’ and Rent the Runway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FashionPass
1 branded search term
- fashionpass
Rent the Runway
1 branded search term
- rent the runway
Other head-to-heads among clothing rental services
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