Rent the Runway vs Tulerie:Which is searched more?
In September 2026, Rent the Runway had more branded searches than Tulerie among clothing rental services worldwide. Rent the Runway had about 368,000 branded searches, while Tulerie had 110,000. Rent the Runway made up 38.2% of all clothing rental service searches we track, and Tulerie accounted for 11.4%. These are worldwide searches for English-language branded terms.
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Is Rent the Runway or Tulerie more popular in search?
Compare the services people rent clothes and designer outfits from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Rent the Runway, Tulerie. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nuuly | Rent the Runway | Tulerie | FashionPass | By Rotation | Armoire | HURR |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 38.6% | 9.5% | 2.3% | 1.6% | 0.43% | 0.41% |
| Nov 2025 | 45.3% | 37% | 13.5% | 1.8% | 1.5% | 0.42% | 0.39% |
| Dec 2025 | 43.7% | 29.2% | 23.9% | 1.8% | 0.96% | 0.33% | 0.22% |
| Jan 2026 | 49.1% | 40.2% | 6.6% | 2% | 1.3% | 0.46% | 0.38% |
| Feb 2026 | 53% | 35.4% | 7.1% | 2.1% | 1.4% | 0.49% | 0.38% |
| Mar 2026 | 52.2% | 34.9% | 8.6% | 2.1% | 1.4% | 0.49% | 0.36% |
| Apr 2026 | 47.6% | 38.9% | 9.5% | 1.9% | 1.3% | 0.44% | 0.35% |
| May 2026 | 46.1% | 37.7% | 11.3% | 2.3% | 1.9% | 0.44% | 0.41% |
| Jun 2026 | 46% | 37.6% | 11.3% | 2.3% | 1.9% | 0.44% | 0.5% |
| Jul 2026 | 43.7% | 35.8% | 16% | 2.2% | 1.4% | 0.4% | 0.48% |
| Aug 2026 | 46.4% | 38% | 11.3% | 2.3% | 1.2% | 0.35% | 0.41% |
| Sep 2026 | 46.7% | 38.2% | 11.4% | 1.9% | 1% | 0.36% | 0.33% |
How has the Rent the Runway and Tulerie comparison changed over the last 12 months?
3 findings
- Rent the Runway was ahead of Tulerie in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rent the Runway’s share of searches among clothing rental services worldwide moved from 38.6% to 38.2%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 12 months ending September 2026, Tulerie’s share of searches among clothing rental services worldwide moved from 9.5% to 11.4%, and its estimated monthly branded searches moved from 74K to 110K.
How did search popularity change for clothing rental services worldwide in September 2026?
2 changes
Estimated monthly branded searches for Tulerie worldwide rose 48.6% over 12 measured months, from 74K to 110K in September 2026.
Estimated monthly branded searches for Rent the Runway worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Rent the Runway’s and Tulerie’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rent the Runway
1 branded search term
- rent the runway
Tulerie
1 branded search term
- tulerie
Other head-to-heads among clothing rental services
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