HURR vs Rent the Runway:Which is more popular?
In September 2026, Rent the Runway had more branded searches than HURR among clothing rental services worldwide. Rent the Runway had about 368,000 branded searches, while HURR had 3,200. Rent the Runway made up 38.2% of all clothing rental service searches we track, and HURR accounted for 0.33%. When we asked ChatGPT and Google AI Overviews about clothing rental services, Rent the Runway appeared in all five answers and HURR in none.
Who do people search for more?
Rent the Runway, about 115 searches for every 1 for HURR
Who does AI mention more?
Rent the Runway, mentioned in every answer we collected
Who does AI recommend more?
Rent the Runway, the only one of the two named
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Top clothing rental services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rent the Runway appeared in all five answers. HURR did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Rent the Runway1st
Nuuly2nd
FashionPass3rd
Armoire4th
Tulerie5th
By Rotation6th
HURR–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rent the Runway5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Armoire4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nuuly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Tulerie3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- FashionPass3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- By Rotation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- HURR0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about clothing rental services
5 answers
Asked ChatGPT
“Which clothing rental service should I use?”
Asked ChatGPT
“What are the best clothing rental services?”
Asked ChatGPT
“What's the best place to rent a designer dress for a wedding?”
Searched Google, AI Overview
“clothing rental”
Searched Google, AI Overview
“rent clothes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 22, 2026.
Is HURR or Rent the Runway more popular in search?
This chart shows how often people search Google for HURR and Rent the Runway by name. Each line represents a brand's share of searches for all seven clothing rental services we track, month by month, from English-language searches worldwide.
Share of searches by month for Rent the Runway, HURR. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nuuly | Rent the Runway | Tulerie | FashionPass | By Rotation | Armoire | HURR |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 38.6% | 9.5% | 2.3% | 1.6% | 0.43% | 0.41% |
| Nov 2025 | 45.3% | 37% | 13.5% | 1.8% | 1.5% | 0.42% | 0.39% |
| Dec 2025 | 43.7% | 29.2% | 23.9% | 1.8% | 0.96% | 0.33% | 0.22% |
| Jan 2026 | 49.1% | 40.2% | 6.6% | 2% | 1.3% | 0.46% | 0.38% |
| Feb 2026 | 53% | 35.4% | 7.1% | 2.1% | 1.4% | 0.49% | 0.38% |
| Mar 2026 | 52.2% | 34.9% | 8.6% | 2.1% | 1.4% | 0.49% | 0.36% |
| Apr 2026 | 47.6% | 38.9% | 9.5% | 1.9% | 1.3% | 0.44% | 0.35% |
| May 2026 | 46.1% | 37.7% | 11.3% | 2.3% | 1.9% | 0.44% | 0.41% |
| Jun 2026 | 46% | 37.6% | 11.3% | 2.3% | 1.9% | 0.44% | 0.5% |
| Jul 2026 | 43.7% | 35.8% | 16% | 2.2% | 1.4% | 0.4% | 0.48% |
| Aug 2026 | 46.4% | 38% | 11.3% | 2.3% | 1.2% | 0.35% | 0.41% |
| Sep 2026 | 46.7% | 38.2% | 11.4% | 1.9% | 1% | 0.36% | 0.33% |
How has the HURR and Rent the Runway comparison changed over the last 12 months?
3 findings
- Rent the Runway was ahead of HURR in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, HURR’s share of searches among clothing rental services worldwide moved from 0.41% to 0.33%, and its estimated monthly branded searches held steady at 3.2K.
- Across the 12 months ending September 2026, Rent the Runway’s share of searches among clothing rental services worldwide moved from 38.6% to 38.2%, and its estimated monthly branded searches moved from 301K to 368K.
How did search popularity change for clothing rental services worldwide in September 2026?
2 changes
In September 2026, HURR fell from 6th to 7th among clothing rental services worldwide.
Estimated monthly branded searches for Rent the Runway worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using HURR’s and Rent the Runway’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HURR
2 branded search terms
- hurr collective
- hurr rental
Rent the Runway
1 branded search term
- rent the runway
Other head-to-heads among clothing rental services
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