Brandwave

How popular isRekorderlig in search?

In September 2026, there were an estimated 33.1K branded searches for Rekorderlig worldwide which held steady over the last 12 months. Rekorderlig holds 10.1% estimated Share of Search among cider brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Somersby41.4%
  2. Strongbow27.7%
  3. Kopparberg15.2%
  4. Rekorderlig10.1%
  5. Bulmers5.5%
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Which cider brands compete with Rekorderlig?

Rekorderlig against cider brands worldwide, by month

Share of Search by month for Somersby, Strongbow, Kopparberg, Rekorderlig, Bulmers. The figures are in the table below the chart.

View monthly share of search table
MonthSomersbyStrongbowKopparbergRekorderligBulmers
Oct 202540.3%27%14.8%9.9%8.1%
Nov 202537.6%31%13.9%11.3%6.2%
Dec 202537.1%30.2%16.6%11.1%5%
Jan 202638.9%32%14.3%9.6%5.2%
Feb 202641.5%27.9%15.3%8.4%6.8%
Mar 202642.2%28.3%15.5%8.5%5.7%
Apr 202646.3%25.4%13.9%9.3%5.1%
May 202646.3%25.3%13.9%9.3%5.1%
Jun 202646.7%25.6%14.1%9.4%4.2%
Jul 202644.9%24.6%16.5%9%5%
Aug 202646.3%25.3%13.9%9.3%5.1%
Sep 202641.4%27.7%15.2%10.1%5.5%
  1. 1.Somersby

    41.4%

    Held 1st. 135K estimated branded searches, -32.8% vs prior month. Share -4.9 points.

  2. 2.Strongbow

    27.7%

    Held 2nd. 90.5K estimated branded searches, -17.7% vs prior month. Share +2.4 points.

  3. 3.Kopparberg

    15.2%

    Held 3rd. 49.5K estimated branded searches, -18.2% vs prior month. Share +1.2 points.

  4. Held 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share +0.8 points.

  5. 5.Bulmers

    5.5%

    Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share +0.4 points.

Compare search popularity between Rekorderlig and its closest rivals

How has branded search demand for Rekorderlig changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Rekorderlig worldwide held steady at 33.1K.
  • Across the 12 months ending September 2026, Rekorderlig’s estimated Share of Search among cider brands worldwide peaked at 11.3% in November 2025 and was lowest at 8.4% in February 2026.

How did search popularity change for cider brands worldwide in September 2026?

  1. In September 2026, Strongbow gained estimated Share of Search among cider brands worldwide, from 25.3% to 27.7%.

  2. In September 2026, Kopparberg gained estimated Share of Search among cider brands worldwide, from 13.9% to 15.2%.

  3. In September 2026, Rekorderlig gained estimated Share of Search among cider brands worldwide, from 9.3% to 10.1%.

  4. In September 2026, Somersby lost estimated Share of Search among cider brands worldwide, from 46.3% to 41.4%.

  5. Bulmers’ estimated Share of Search among cider brands worldwide has gained ground for 3 months in a row, from 4.2% to 5.5% in September 2026.

How is Rekorderlig measured?

Brandwave collects information about searches that people make online using Rekorderlig’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rekorderlig

How the Brand Demand Index is measured

Who owns Rekorderlig?

Rekorderlig is owned by DB Breweries. Brandwave also tracks Monteith's and Tui, owned by the same company, worldwide.

Do you work for Rekorderlig? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Rekorderlig your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.