Brandwave

How popular isRega in search?

In August 2026, there were an estimated 90.5K branded searches for Rega worldwide which is down 17.7% over the last 11 months. Rega holds 8.2% estimated Share of Search among turntable brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Pro-Ject61.3%
  2. Audio-Technica25.7%
  3. Rega8.2%
  4. Victrola3%
  5. Fluance1.3%
  6. U-Turn0.49%
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Which turntable brands compete with Rega?

Rega against turntable brands worldwide, by month

Share of Search by month for Pro-Ject, Audio-Technica, Rega, Victrola. The figures are in the table below the chart.

View monthly share of search table
MonthPro-JectAudio-TechnicaRegaVictrolaFluanceU-Turn
Oct 202562.2%25.5%8.3%2.5%1.1%0.33%
Nov 202559%29.5%6.5%2.9%1.6%0.47%
Dec 202558.1%28.5%7.8%3.5%1.6%0.57%
Jan 202657.7%28.3%9.5%2.8%1.3%0.46%
Feb 202664.1%23.2%8.6%2.6%1.2%0.42%
Mar 202665.9%22.6%7.2%2.7%1.2%0.43%
Apr 202666.5%21.9%7.3%2.7%1.2%0.44%
May 202666.3%22.2%7.3%2.7%1.2%0.35%
Jun 202661.7%25.8%8.3%2.5%1.4%0.4%
Jul 202661.2%26.3%8.2%2.5%1.3%0.4%
Aug 202661.3%25.7%8.2%3%1.3%0.49%
Sep 2026——————

  1. 1.Pro-Ject

    61.3%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Audio-Technica

    25.7%

    Held 2nd. 282K estimated branded searches, -2.6% vs prior month. Share -0.7 points.

  3. 3.Rega

    8.2%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Victrola

    3%

    Held 4th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.5 points.

  5. 5.Fluance

    1.3%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.U-Turn

    0.49%

    Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.1 points.

Compare search popularity between Rega and its closest rivals

How has branded search demand for Rega changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Rega worldwide fell from 110K to 90.5K.
  • Across the 11 months ending August 2026, Rega’s estimated Share of Search among turntable brands worldwide peaked at 9.5% in January 2026 and was lowest at 6.5% in November 2025.

How did search popularity change for turntable brands worldwide in August 2026?

  1. In August 2026, Victrola gained estimated Share of Search among turntable brands worldwide, from 2.5% to 3%.

  2. In August 2026, Audio-Technica lost estimated Share of Search among turntable brands worldwide, from 26.3% to 25.7%.

  3. Estimated monthly branded searches for U-Turn worldwide rose 22.7% over 11 measured months, from 4.4K to 5.4K in August 2026.

  4. Estimated monthly branded searches for Pro-Ject worldwide fell 18.2% over 11 measured months, from 823K to 673K in August 2026.

  5. Estimated monthly branded searches for Rega worldwide fell 17.7% over 11 measured months, from 110K to 90.5K in August 2026.

How is Rega measured?

Brandwave collects information about searches that people make online using Rega’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • rega

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How the Brand Demand Index is measured

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