How popular isRefract in search?
In August 2026, there were an estimated 22.2K branded searches for Refract worldwide which held steady over the last 11 months. Refract holds 50.1% estimated Share of Search among conversation intelligence platforms worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Refract and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which conversation intelligence platforms compete with Refract?
Share of Search by month for Refract, Avoma, Gong, Chorus, Jiminny. The figures are in the table below the chart.
View monthly share of search table
| Month | Refract | Avoma | Gong | Chorus | Jiminny |
|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 25.3% | 18.1% | 9.7% | 3.3% |
| Nov 2025 | 41.7% | 24.2% | 21% | 9.2% | 3.8% |
| Dec 2025 | 44.1% | 25.4% | 18.3% | 8.1% | 4% |
| Jan 2026 | 44.1% | 31% | 12.9% | 8.1% | 3.9% |
| Feb 2026 | 45.6% | 26.5% | 16.1% | 8.4% | 3.4% |
| Mar 2026 | 41% | 23.8% | 24.6% | 7.6% | 3% |
| Apr 2026 | 41.2% | 23.7% | 24.6% | 7.5% | 3% |
| May 2026 | 45.1% | 21.2% | 22.3% | 8.1% | 3.3% |
| Jun 2026 | 38.2% | 22.1% | 27.8% | 8.5% | 3.5% |
| Jul 2026 | 77.8% | 8.9% | 9.4% | 2.4% | 1.4% |
| Aug 2026 | 50.1% | 23.4% | 17% | 6.4% | 3.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.1% | 22.2K | -75.5% | -27.7 points | |
| 2, moved from 3rd to 2nd | 23.4% | 10.3K | 0% | +14.5 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 17% | 7.5K | -30.9% | +7.6 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 6.4% | 2.8K | 0% | +4 points | |
| 5, held 5th | 3.1% | 1.4K | -16.5% | +1.7 points |
1.Refract
50.1%
Held 1st. 22.2K estimated branded searches, -75.5% vs prior month. Share -27.7 points.
2.
Avoma23.4%
Moved from 3rd to 2nd. 10.3K estimated branded searches, 0% vs prior month. Share +14.5 points.
3.
Gong
17%
Moved from 2nd to 3rd. 7.5K estimated branded searches, -30.9% vs prior month. Share +7.6 points.
4.
Chorus6.4%
Held 4th. 2.8K estimated branded searches, 0% vs prior month. Share +4 points.
5.
Jiminny3.1%
Held 5th. 1.4K estimated branded searches, -16.5% vs prior month. Share +1.7 points.
Compare search popularity between Refract and its closest rivals
How has branded search demand for Refract changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Refract worldwide held steady at 22.2K.
- Across the 11 months ending August 2026, Refract’s estimated Share of Search among conversation intelligence platforms worldwide increased from 43.8% to 50.1%.
- Across the 11 months ending August 2026, Refract’s estimated Share of Search among conversation intelligence platforms worldwide peaked at 77.8% in July 2026 and was lowest at 38.2% in June 2026.
How did search popularity change for conversation intelligence platforms worldwide in August 2026?
5 changes
In August 2026, Avoma overtook Gong to rank 2nd among conversation intelligence platforms worldwide, at 23.4%.
In August 2026, Gong gained estimated Share of Search among conversation intelligence platforms worldwide, from 9.4% to 17%.
In August 2026, Chorus gained estimated Share of Search among conversation intelligence platforms worldwide, from 2.4% to 6.4%.
In August 2026, Jiminny gained estimated Share of Search among conversation intelligence platforms worldwide, from 1.4% to 3.1%.
In August 2026, Refract lost estimated Share of Search among conversation intelligence platforms worldwide, from 77.8% to 50.1%.
How is Refract measured?
Brandwave collects information about searches that people make online using Refract’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- refract
Do you work for Refract? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Refract your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.