Gong vs Refract:Which is more popular by branded search?
In August 2026, Refract had more branded searches than Gong among conversation intelligence platforms worldwide. Refract was estimated to have 22.2K branded searches compared to Gong’s 7.5K, and held a 50.1% Share of Search versus Gong’s 17%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Gong or Refract?
Compare the platforms that analyse sales calls. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Refract, Gong. The figures are in the table below the chart.
View monthly share of search table
| Month | Refract | Avoma | Gong | Chorus | Jiminny |
|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 25.3% | 18.1% | 9.7% | 3.3% |
| Nov 2025 | 41.7% | 24.2% | 21% | 9.2% | 3.8% |
| Dec 2025 | 44.1% | 25.4% | 18.3% | 8.1% | 4% |
| Jan 2026 | 44.1% | 31% | 12.9% | 8.1% | 3.9% |
| Feb 2026 | 45.6% | 26.5% | 16.1% | 8.4% | 3.4% |
| Mar 2026 | 41% | 23.8% | 24.6% | 7.6% | 3% |
| Apr 2026 | 41.2% | 23.7% | 24.6% | 7.5% | 3% |
| May 2026 | 45.1% | 21.2% | 22.3% | 8.1% | 3.3% |
| Jun 2026 | 38.2% | 22.1% | 27.8% | 8.5% | 3.5% |
| Jul 2026 | 77.8% | 8.9% | 9.4% | 2.4% | 1.4% |
| Aug 2026 | 50.1% | 23.4% | 17% | 6.4% | 3.1% |
| Sep 2026 | — | — | — | — | — |
How has the Gong and Refract comparison changed over the last 12 months?
3 findings
- Refract was ahead of Gong in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gong’s estimated Share of Search among conversation intelligence platforms worldwide moved from 18.1% to 17%, and its estimated monthly branded searches moved from 9.2K to 7.5K.
- Across the 11 months ending August 2026, Refract’s estimated Share of Search among conversation intelligence platforms worldwide moved from 43.8% to 50.1%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for conversation intelligence platforms worldwide in August 2026?
3 changes
In August 2026, Avoma overtook Gong to rank 2nd among conversation intelligence platforms worldwide, at 23.4%.
In August 2026, Gong gained estimated Share of Search among conversation intelligence platforms worldwide, from 9.4% to 17%.
In August 2026, Refract lost estimated Share of Search among conversation intelligence platforms worldwide, from 77.8% to 50.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Gong’s and Refract’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.